Daniel Melkerson
Co-founder & CRO, PinMeTo. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗pinmeto.com ↗
Daniel Melkersson is a Swedish tech entrepreneur who co-founded the B2B SaaS platform PinMeTo in 2013. He previously served as the company's CEO before transitioning to Chief Revenue Officer and board member.
1shows
2appearances
25statements
2resolved
2supported
0contradicted
100%fully supported
Everything Daniel Melkerson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Tasking Customer Success Teams With Upselling Is a Huge Mistake
“We had like what we call the customer success, success personnel that we're doing up sales, which it's stupidest idea. I don't know why. Because they need to take care of the customers first, make sure they're not churning. And when they have time and have an …”
Melkerson: In-person engineering collaboration makes R&D faster
“We really like them to actually to have the possibility to physically meet up. Cause R and D works better that way. That's just the way I see things. Faster. Not bad. Maybe not better, but faster.”
Melkerson: Startups should separate SDR and AE roles rather than hire full-cycle reps
“I think that the biggest mistake or in the beginning, you're trying to do everything. You're the startup, you're the founder, you're the sales guy, and then you hire a few salespeople that can do the same. You can imitate yourself doing everything in sales. Yo…”
Melkerson: PinMeTo hires UK expats in Poland to sell cheaply to UK
“So for example, we have quite a lot of people born and raised in the UK living in Poland today for different reasons. And we have them selling to the UK, which for us is way, way cheaper. To have people hired in Poland, but still they sell in UK and the custom…”
Only 5 of PinMeTo's 20 Sales Reps Hit Their $2M Quotas
“So it's maybe five out of the twenties hitting that target, but what they've done is they've been here a few years between two to five, two to four years, and they've built up quite a big number of leads they are working on.”
PinMeTo Generated 4.12 Million SEK in Monthly Recurring Revenue in March
“Well, so four million secs, so 404 124 120 we did.”
PinMeTo Retains Entire Series A Capital After Bootstrapping Through 2021
“Yeah, we have all the money left. So we did pretty much last year bootstrap.”
PinMeTo paused hospitality billing in 2020 and retained all those accounts
“What we did then was that actually we contacted the customers we had in, in, in hospitality industry and just said, okay, let's pause your payments for the upcoming three months and see what happens with COVID. And then after four months, everyone was back and…”
PinMeTo reaches around 550 paying enterprise customers
“So we have around 550 paying customers today.”
PinMeTo's average customer pays around $900 per month
“Yeah, around 800, a little bit above 800. I would say 900 today.”
PinMeTo counts H&M as a customer on a per-store pricing model
“For example one of the customers who work with H and M they have stores are all around the world, so they pay per, per store.”
PinMeTo raised an insider funding round a year ago without spending it
“The small round with the investors we already had on board almost a year ago now, but we haven't used the money yet.”
PinMeTo gives sales reps a six-month ramp to $10K MRR quotas
“So the first thing, six months, I wouldn't say you have any quota, but you need to have a lot of momentum make sure you have a lot of quotes out, a lot of meetings. And from that on, I would say in, in US dollars per month, Around 10,000. That's it for the fir…”
Melkerson: PinMeTo maintains an annual gross revenue churn of around 3%
“Oh, I don't have all the numbers, sorry, in my head, but we have a gross churn around three percent.”
Melkerson: PinMeTo diluted between 5% and 10% in $2M round
“It was pretty much in the middle of five and 10.”
Melkerson: H&M and Volvo are PinMeTo customers
“Our customers are large multi-location brands. It can be anything from retailers like H&M to car dealerships like Volvo.”
PinMeTo Serves Over 700 Customers, Including 500 Large Enterprises
“It depends on how we calculate it because we, usually we don't calculate SMBs, which is which we call customers under 50 locations. But if I bring them in as well, it's over 700. So it's large companies. It's around 500. But if we calculate this, Few SMBs we h…”
PinMeTo's top customer verticals are retail, EV charging, and hospitality
“The top three verticals are still retail also EV charging and gas stations kind of goes hand in hand today. Gas stations needs to pivot into EV chargings as well. So so that's the two biggest, I guess. And then I would say hospitality still.”
One line per show, most statements first. The link opens Daniel's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-founder & CRO, PinMeTo | 2 | 25 | 100% 2/2 | full record on Top Founders → |