PinMeTo co-founder Daniel Melkerson discusses cash management and capital efficiency following their Series A fundraise.
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“Yeah, we have all the money left. So we did pretty much last year bootstrap.”
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Tasking Customer Success Teams With Upselling Is a Huge Mistake
“We had like what we call the customer success, success personnel that we're doing up sales, which it's stupidest idea. I don't know why. Because they need to take care of the customers first, make sure they're not churning. And when they have time and have an …”
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Melkerson: Startups should separate SDR and AE roles rather than hire full-cycle reps
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Disclosure
Melkerson: PinMeTo hires UK expats in Poland to sell cheaply to UK
“So for example, we have quite a lot of people born and raised in the UK living in Poland today for different reasons. And we have them selling to the UK, which for us is way, way cheaper. To have people hired in Poland, but still they sell in UK and the custom…”
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Disclosure
Only 5 of PinMeTo's 20 Sales Reps Hit Their $2M Quotas
“So it's maybe five out of the twenties hitting that target, but what they've done is they've been here a few years between two to five, two to four years, and they've built up quite a big number of leads they are working on.”
Daniel MelkersonApr 4, 2022▶ 5:32Their Upsell Org is Hitting 150% Expansion Quotas on Way to $6m ARR
AssertionNot checkable as stated
PinMeTo Generated 4.12 Million SEK in Monthly Recurring Revenue in March
“Well, so four million secs, so 404 124 120 we did.”
Daniel MelkersonApr 4, 2022▶ 8:11Their Upsell Org is Hitting 150% Expansion Quotas on Way to $6m ARR
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