Dan Norris

Everything Dan Norris said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTUPS FOR THE REST OF US Opinion

Norris: Selling an independent brewery to a conglomerate is a cop-out

“What almost always happens is they end up selling to them, and then at the end of that say, oh, you know, it's been a good run, you know, this company's the right fit for us, and all of this kind of s***. It's like, well, that's bulls***. You're selling to the…”

Dan Norris Mar 9, 2021 ▶ 54:13 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Opinion

Norris: Non-developers shouldn't start software businesses

“I'm also not a developer. So I just think it's It's just not a good idea to start a software business if you're not a developer.”

Dan Norris Mar 9, 2021 ▶ 8:38 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Opinion

Norris: A $1M to $3M exit doesn't massively change a founder's life

“I don't think a quarter million dollars is really going to change your life, depending on who you are. But, you know, if it's a million dollars or two million dollars, three million dollars, I don't really believe that's going to massively change your life.”

Dan Norris Mar 9, 2021 ▶ 37:26 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Disclosure

GoDaddy acquired $1M/year WP Curve on a revenue multiple, not profit

“We were turning over about a million dollars a year. Founders were earning about a 150 K each and that, you know, there wasn't much left. You know, if I had sold an agency like that, I'd be lucky to sell it for a small profit multiple. And I always thought if …”

Dan Norris Mar 9, 2021 ▶ 17:23 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Assertion Not checkable as stated

Black Hops spends near zero on marketing despite 11% industry average

“On average, companies are spending about 11% of their top level turnover on, on marketing. And for us, that's over a million dollars a year, well over a million dollars a year, and we're spending almost zero.”

Dan Norris Mar 9, 2021 ▶ 30:18 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Disclosure

Norris: Black Hops Brewing has 600 equity crowdfunding investors

“Like, because we've done the equity crowdfunding, we've also got 600 investors.”

Dan Norris Mar 9, 2021 ▶ 22:51 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Assertion Supported

Norris: Black Hops Brewing surpassed $10M in annual revenue

“Like our business last year turned over over ten million dollars.”

Dan Norris Mar 9, 2021 ▶ 42:20 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Insight

Founders are happier when they stop expecting post-exit euphoria

“Yeah, and I guess happier in between if you know that you're not going to get this big burst of happiness at a certain point.”

Dan Norris Mar 9, 2021 ▶ 45:50 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Assertion Contradicted

Black Hops doubled revenue yearly for six years, reaching profitability

“In the 12 months of 2020, we grew by 100%, which we'd done every year the previous six years. So we maintained our really high growth, which is tough with the physical products business. We became profitable and very comfortably profitable.”

Dan Norris Mar 9, 2021 ▶ 53:05 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

STARTUPS FOR THE REST OF US Assertion Not checkable as stated

Norris: Podcasts drive deeper in-person engagement than larger content channels

“I find that when we go to like beer events in person, people are always talking about the podcast, even though out of all the content we do, it's got by far the smallest audience.”

Dan Norris Mar 9, 2021 ▶ 4:50 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris

The other half of the tape: Dan Norris's own voice is left out of every number here. Other people bring the name up 4 times in 2 episodes across the shows. every mention, with the transcript →

Who brings them up most Rob Walling 4

Every mention by year

One line per show, most statements first. The link opens Dan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTUPS FOR THE REST OF USLEDGER	Founder, East Coast Roast	1	10	50% 1/2	full record on Startups For the Rest of Us →