Assertion Contradicted AI assessment confidence: 90% certainty 4/5 debate potential 1/5

Black Hops doubled revenue yearly for six years, reaching profitability

Dan Norris · Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris · Mar 9, 2021 · at 53:05

Dan Norris, co-founder of Black Hops Brewing and WP Curve, discusses company performance during the COVID-19 pandemic.

0:00 / 0:14exact quote · 14.7s

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“In the 12 months of 2020, we grew by 100%, which we'd done every year the previous six years. So we maintained our really high growth, which is tough with the physical products business. We became profitable and very comfortably profitable.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Black Hops Brewing grew by 100% in 2020 and achieved profitability, matching its 100% annual growth rate over the prior six years.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

The claim fails across all primary factual assertions based on official Birchal offer documents, administrator reports, and AFR Fast 100 data. First, Black Hops Brewing was not profitable in 2020 (FY20); company disclosures and voluntary administration reports confirm the brewery suffered net losses each year until first turning profitable in FY21 (reporting an operating profit of A$867,223). Second, reported annual revenue growth for FY20 was approximately 72% rather than 100% (the 107% jump occurred in FY21, rising from A$6.52 million to A$13.51 million). Finally, historical records do not support a continuous 100% year-over-year growth rate for each of the six preceding years from founding in 2014.

Australian Financial Review (AFR) Fast 100 (November 2022) records FY20 revenue at A$6.52M and FY21 at A$13.51M (107.2% YoY growth in FY21, not FY20).
Business News Australia (2020) reported Black Hops Brewing's FY20 revenue growth at approximately 72%.
Birchal offer documents (January 2022) and administrator reports (2024–2025) confirm Black Hops operated at a net loss in FY20 and all prior years, achieving profitability for the first time in FY21.

Checked against

[1] scribd.com [2] businessnewsaustralia.com [3] businessnewsaustralia.com [4] facebook.com [5] pitchbook.com [6] companyliquidationbrisbane.com.au [7] birchal.com [8] brewsnews.com.au

"Black Hops" "2014" OR "2015" OR "2016" OR "2017" OR "2018" OR "2019" OR "2020" revenue "Black Hops" "revenue" "FY19" OR "FY20" OR "FY18" OR "FY17" "Black Hops Brewing" revenue growth 2020 2019 2018 2017 2016 2015 2014 profit "Black Hops" "FY19" OR "FY20" OR "FY18" revenue OR turnover "Black Hops" revenue 2020 Birchal annual report "Black Hops Brewing" revenue "2019" "2020" "2018" "2017" "Black Hops" "AFR Fast 100" OR "Fast Starters" revenue "Black Hops Brewing" "2018" "2019" revenue "profit" "Black Hops" "profit" "FY20" OR "FY21" OR "2020" OR "2021"

assessed as of 2026-09-02

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Mentioned

Black Hops Brewing

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Assertion Not checkable as stated

Black Hops spends near zero on marketing despite 11% industry average

“On average, companies are spending about 11% of their top level turnover on, on marketing. And for us, that's over a million dollars a year, well over a million dollars a year, and we're spending almost zero.”

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Black Hops doubled revenue yearly for six years, reaching profitability

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