Dan LaCivita
Co-Founder and Co-CEO, Play. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveengineerLinkedIn ↗createwithplay.com ↗
LaCivita spent over 15 years at creative digital agency Firstborn, starting as a Flash developer and ultimately serving as CEO through its acquisition by Dentsu. In 2019, he co-founded Play, a native iOS prototyping and design platform that allows product designers to create mobile applications directly on their phones.
1shows
1appearances
20statements
3resolved
1supported
1contradicted
33%fully supported
Everything Dan LaCivita said on any show that made the record, most notable first. Each card names its show and opens the statement there.
LaCivita: Play cohorts see 80% to 85% retention at week seven
“So we have cohorts emerging in terms of retained users at five, six, seven weeks that are 80, 85% retained, right?”
LaCivita: Play is the first native iOS design tool for teams
“So we're the first native iOS design tool for teams to design, prototype, and share directly on their device.”
LaCivita: Figma, Adobe XD, and Sketch are not built specifically for mobile
“As many great design tools there are Figma, Adobe XD, Sketch, they're sort of a mile wide and there is not really a platform built for people designing specifically for mobile products.”
LaCivita: Play is a great complement to Figma
“And so I think like play is a great compliment to Figma.”
Dan LaCivita: Primary design tools lack support for native iOS features
“All the primary design tools don't support native video. They don't support native modals or live maps or haptics or input text fields.”
LaCivita: Play would need over $50M to consider an acquisition
“I think we may need more than that to get off the highway. I mean, we're, you never say never, you know, right. But I think we're happy building.”
LaCivita: Firstborn reached $27M–$28M revenue and 100 employees before sale
“Yeah, we were doing around 27, twenty eight million dollars annual revenue, about a hundred people.”
LaCivita: Mobile design platform Play is currently pre-revenue
“We were pre revenue right now. So going from managing a P and L to just an L has been you know, a mental shift from sort of a CEO perspective”
Dan LaCivita: Play launched with $1M founder capital, mostly from Michael
“We started with our own capital. So we started with a million dollars of capital. Michael put in the lion's share of capital.”
LaCivita: Play raised $3M pre-seed at $15M post-money cap
“The pre-seed round, we raised three million on a fifteen million dollar, you know, post-money valuation cap on the safes.”
LaCivita: First Round Capital led Play's $6.1M seed round
“And then we followed that up with another 6.1 that first round led.”
LaCivita: Play plans to raise Series A by late 2022 or 2023
“So I think, you know, the plan is maybe raise our RA towards the end of this year, early next year, but we've had, you know, we've had a fair amount of interest early this year, and maybe we'll end up doing it earlier.”
Dan LaCivita: Play will implement a three-tier freemium pricing model
“Maybe three tiers will most likely be a freemium product. So there'll be a free tier for starters, a paid individual tier. And then a paid tier for organizations and for teams.”
LaCivita: Pay for Software Rather Than Wasting Expensive Engineering Hours
“I think if you're going to, I mean, look, you need to save every dollar, but also if you're going to save 2000 dollars, but it's going to cost you another 10,000 dollars of manpower, right? Of people power to actually do the work. I'd rather pay the two grand …”
LaCivita: First-Year SOC 2 Compliance via Vanta Costs Around $20,000
“Yeah, I think, yeah, I think for the first year, you budget, budget around 20 grand, you know, inclusive of the auditor fees too, they kind of bundle everything together.”
LaCivita: Play has 30,000 waitlist registrations
“So we've got about 30,000 people on the list of people who've registered for full access.”
LaCivita: Play reached 11,000 iOS app installs
“We've got 11,000 app installs already of the product on iOS.”
LaCivita: Play logged 650,000 user actions in the past month
“And so if we look at the past month, there were actually 650,000 events, right? 650,000 individual actions inside of the product.”
One line per show, most statements first. The link opens Dan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-Founder and Co-CEO, Play | 1 | 20 | 33% 1/3 | full record on Top Founders → |