Dan Hershberg
Founder and General Manager, Amateur Golf Society. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveamateurgolfsociety.com ↗
Dan Hershberg is a Philadelphia-based entrepreneur who created the Amateur Golf Society, a tournament platform for amateur golfers. He previously founded the sports apparel brand Philly Phaithful and co-founded Workhorse Brewing Company.
1shows
2appearances
18statements
2resolved
2supported
0contradicted
100%fully supported
4said about them ↓ Everything Dan Hershberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Hershberg: PE backer gained stake by forgiving $2M in brewery debt
“What they did, so they basically forgave two million dollars worth of debt that was owed to the to them from the brewery to set the valuation. And then that's how we kind of got things started. So they didn't put any new money into it for this particular round…”
Hershberg: Private equity controls three of Amateur Golf Society's five board seats
“So there's five board seats. There's three for the private equity guys, one for myself and one for the group of fellow Cornellians.”
PE firm forgave $2M in brewery debt for AGS equity
“What they did, so they basically forgave two million dollars worth of debt that was owed to the, to them from the brewery to set the valuation, and then that's how we kind of got things started. So they didn't put any new money into it for this particular roun…”
Amateur Golf Society founding team retains only 25% equity
“Ah, 25%. So it's 20 for myself and then five percent for my COO.”
Hershberg: Private equity controls three of five Amateur Golf Society board seats
“So there's five board seats. There's three for the private equity guys, one for myself and one for the group of fellow Cornellians.”
Hershberg: Golf participation is up nearly 20% from pre-pandemic levels
“So the growth in the game is nearly 20% from what it was prior to the pandemic.”
Hershberg: Amateur Golf Society closes roughly 85% of pitched courses
“Close rate is about 85% of the courses that I talk to.”
Hershberg: 2,500 members in 58 markets would yield $30M annual cash flow
“So if we look at every single AGA in the country, of which there are 58, if each one of those markets has an AGS tour in it with 2500 members. This business is cash flowing thirty million dollars a year.”
Hershberg: US golf participation grew nearly 20% following the pandemic
“Well, I think when you look at the amount of golfers across this country, golf has really experienced, I think, a renaissance as a result of the pandemic, so the growth in the game is nearly 20% from what it was prior to the pandemic”
Hershberg: Amateur Golf Society closes 85% of courses pitched
“Close rate is about 85% of the courses that I talk to.”
Hershberg: Amateur Golf Society is designed to scale quickly and get flipped
“We've built this business in a way where because of how efficient it is, how asset light it is, and because of the opportunity for acquisition, in my mind, I'm trying to build this as quickly as I can and then flip it.”
Hershberg: AGS will cash flow $30M annually at 2,500 members per market
“So if we look at every single AGA in the country, of which there are 58, if each one of those markets has an AGS tour in it with 2500 members. This business is cash flowing thirty million dollars a year.”
Hershberg: Amateur Golf Society doubled membership and tripled engagement in pilot
“After two years of proof of concept, we saw membership double and we saw engagement nearly triple.”
Hershberg: Amateur Golf Society will generate around $200k in revenue this year
“So total revenue this year is probably going to be somewhere around 200,000 dollars would be my guess.”
Hershberg: Amateur Golf Society doubled membership and tripled engagement before raising $1M
“After two years of proof of concept, we saw membership double, and we saw engagement nearly triple, so I'm here in front of you guys today raising one million dollars to help us take AGS National”
Hershberg: Amateur Golf Society takes a $5 cut per booking
“We monetize the membership revenue, and then we take a five dollar cut of every Greens fee booked by our members.”
Hershberg: Amateur Golf Society has reached 620 members in two months
“We've only really been open for two months, and we have about 620 members right now, and our average field size is closer to 160.”
The other half of the tape: Dan Hershberg's own voice is left out of every number here. 4 statements on the record name them. every mention, with the transcript →
Statements about Dan Hershberg, by other people (4)
Diamond: Hershberg's 20% equity versus PE's 80% is egregious
“You only own 20% of the company. Meanwhile, the original partners of the brewery own 80% of the company. It's our opinion that, like, fundamentally those numbers are a bit egregious, and we think, like, they literally should be swapped.”
Bsharah: PE offered VCs an observer seat and 18-month CEO retention guarantee
“They essentially said, They would give us a board observer seat and promise not to fire the CEO for 18 months.”
Diamond: Board majority can remove founder Dan Hershberg at any time
“They can vote you out tomorrow.”
One line per show, most statements first. The link opens Dan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 THE PITCHLEDGER | Founder and General Manager, Amateur Golf Society | 2 | 18 | 100% 2/2 | full record on the Pitch → |