People, every show

Dan Greenberg

Co-founder & President, Sharethrough. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestor@dgreenberg ↗about.me/dangreenberg ↗

Dan Greenberg co-founded Sharethrough in 2007 out of Stanford's Persuasive Technology Lab, serving as its longtime CEO and pioneering programmatic native advertising. He guided the company into a leading independent ad exchange, culminating in its 2021 merger with District M and subsequent acquisition by Equativ.

What they said6 Shows1

Everything Dan Greenberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Opinion

Google and Facebook do not want the open web to survive

“The Facebook-Google, you know, industrial complex doesn't necessarily want that same internet to exist in the current form. You know, it may be more about Facebook apps on Facebook, or maybe more about Google AMP pages.”

Dan Greenberg May 18, 2018 ▶ 6:21 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

TOP FOUNDERS Opinion

ShareThru competes primarily with Google and Facebook, not Twitter

“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”

Dan Greenberg May 18, 2018 ▶ 5:45 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

TOP FOUNDERS Prediction Not checkable as stated

ShareThru expects to process $250 million in ad spend in 2018

“This year we'll probably do about two hundred and fifty million in gross ad spend through our pipes. So In terms of buyers buying native ads through share through. Yep. Either directly to the pub or through a private marketplace or through the exchange or …”

Dan Greenberg May 18, 2018 ▶ 17:44 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

TOP FOUNDERS Disclosure

ShareThru charges $0.25-$0.50 CPM plus up to 20% revenue share

“The SAS model we've tried in a CPM. So in advertising land, a CPM is like cost per thousand impressions. And that CPM ranges from maybe 25 cents to 50 cents CPM for the use of the software to manage all of this stuff to the publisher side. And then on the rev …”

Dan Greenberg May 18, 2018 ▶ 4:28 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

TOP FOUNDERS Assertion Not checkable as stated

ShareThru generated hundreds of thousands in revenue before incorporating

“Yeah, we probably generated a few 100,000 in revenue before we incorporated and put it all back into business to fund it originally.”

Dan Greenberg May 18, 2018 ▶ 14:39 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

TOP FOUNDERS Assertion Not checkable as stated

Eighty percent of ShareThru's business and publisher traffic is on mobile

“80% of our business happens here. 80% of the traffic for a publisher happens here on the phone.”

Dan Greenberg May 18, 2018 ▶ 21:06 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative

One line per show, most statements first. The link opens Dan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Co-founder & President, Sharethrough	1	6	—	full record on Top Founders →