People, every show

Corey Pearson

Co-founder, Custora. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveamperity.com ↗

Pierson co-founded Custora, an advanced retail analytics and customer lifetime value prediction platform used by major retailers. In November 2019, he oversaw the company's acquisition by AI-powered customer data platform Amperity, subsequently joining its leadership team.

What they said5 Shows1

Everything Corey Pearson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MAD Insight

Analytics dashboards are useless unless they directly drive action

“The dashboard, the insight's never enough. You need to get either to the decision, or you need to get to the doing of the thing.”

Corey Pearson Mar 3, 2014 ▶ 11:17 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

MAD Insight

Retail churn is fuzzy and non-deterministic compared to subscription businesses

“And in the world of retail, this concept of churn is really fuzzy. So Netflix knows when their customers quit, you know, because you actually cancel. But a retailer, you know, your big retail brand, Amazon or something, and you had this customer who was orderi…”

Corey Pearson Mar 3, 2014 ▶ 12:53 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

MAD Assertion Not checkable as stated

Retailers lose 80% of customers who go inactive for 4-5 months

“What you can do is say, hey, a customer that kind of looked like this, that had this pattern, that ordered with this frequency, that bought this kind of stuff, if they go quiet for four or five months, 80% of the time, they never return.”

Corey Pearson Mar 3, 2014 ▶ 13:31 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

MAD Insight

Algorithms cannot replace human marketers trying novel creative ideas

“There's something very, ah, helpful about having marketers in the mix there where they say, well, you know what, you know, that, that model will never realize necessarily, well, maybe we should try a funny email, or maybe we should try this type of communicati…”

Corey Pearson Mar 3, 2014 ▶ 22:21 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

MAD Disclosure

Custora relies heavily on R for statistical analysis and predictive modeling

“Just like Rent the Runway, we're built, we use a lot of R to do a lot of this, ah, heavy lifting with statistics”

Corey Pearson Mar 3, 2014 ▶ 4:54 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

One line per show, most statements first. The link opens Corey's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
MADLEDGER	Co-founder, Custora	1	5	—	full record on the MAD Podcast →