Corey Pearson

Co-founder, Custora · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Pierson co-founded Custora, an advanced retail analytics and customer lifetime value prediction platform used by major retailers. In November 2019, he oversaw the company's acquisition by AI-powered customer data platform Amperity, subsequently joining its leadership team.

5statements → 1claims → 0claims resolved → 4/5average certainty → 1.8/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 3 insights · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Corey argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: speaking style how? →

276 words/min while actually speaking · 18.5 um and uh per 1k words

No argument clarity score for Corey Pearson: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 4,705 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

What they said5 Episodes1

Everything Corey Pearson said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Analytics dashboards are useless unless they directly drive action

“The dashboard, the insight's never enough. You need to get either to the decision, or you need to get to the doing of the thing.”

Corey Pearson Mar 3, 2014 ▶ 11:17 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Insight

Retail churn is fuzzy and non-deterministic compared to subscription businesses

“And in the world of retail, this concept of churn is really fuzzy. So Netflix knows when their customers quit, you know, because you actually cancel. But a retailer, you know, your big retail brand, Amazon or something, and you had this customer who was orderi…”

Corey Pearson Mar 3, 2014 ▶ 12:53 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Assertion Not checkable as stated

Retailers lose 80% of customers who go inactive for 4-5 months

“What you can do is say, hey, a customer that kind of looked like this, that had this pattern, that ordered with this frequency, that bought this kind of stuff, if they go quiet for four or five months, 80% of the time, they never return.”

Corey Pearson Mar 3, 2014 ▶ 13:31 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Insight

Algorithms cannot replace human marketers trying novel creative ideas

“There's something very, ah, helpful about having marketers in the mix there where they say, well, you know what, you know, that, that model will never realize necessarily, well, maybe we should try a funny email, or maybe we should try this type of communicati…”

Corey Pearson Mar 3, 2014 ▶ 22:21 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Disclosure

Custora relies heavily on R for statistical analysis and predictive modeling

“Just like Rent the Runway, we're built, we use a lot of R to do a lot of this, ah, heavy lifting with statistics”

Corey Pearson Mar 3, 2014 ▶ 4:54 Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)

Appearances (1)

Episode	Date	Speaking time
Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital)	Mar 3, 2014	20m

Corey Pearson

The record, in short

How they sound: speaking style how? →

Appearances (1)

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