The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Analytics dashboards are useless unless they directly drive action
“The dashboard, the insight's never enough. You need to get either to the decision, or you need to get to the doing of the thing.”
Retail churn is fuzzy and non-deterministic compared to subscription businesses
“And in the world of retail, this concept of churn is really fuzzy. So Netflix knows when their customers quit, you know, because you actually cancel. But a retailer, you know, your big retail brand, Amazon or something, and you had this customer who was orderi…”
Retailers lose 80% of customers who go inactive for 4-5 months
“What you can do is say, hey, a customer that kind of looked like this, that had this pattern, that ordered with this frequency, that bought this kind of stuff, if they go quiet for four or five months, 80% of the time, they never return.”
Algorithms cannot replace human marketers trying novel creative ideas
“There's something very, ah, helpful about having marketers in the mix there where they say, well, you know what, you know, that, that model will never realize necessarily, well, maybe we should try a funny email, or maybe we should try this type of communicati…”