Analytics dashboards are useless unless they directly drive action
Corey Pearson · Corey Pearson, Custora // Data Driven NYC 23 // January 2014 (Hosted by FirstMark Capital) · Mar 3, 2014 · at 11:17
Corey Pearson, co-founder of Custora, discusses operationalizing predictive marketing analytics at Data Driven NYC.
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“The dashboard, the insight's never enough. You need to get either to the decision, or you need to get to the doing of the thing.”
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