People, every show

Colleen Johnson

Co-founder & CEO, ScatterSpoke. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveauthoroperator@scrumhive ↗LinkedIn ↗scatterspoke.com ↗

Colleen Johnson is the co-founder and CEO of ScatterSpoke, a retrospective and developer feedback analytics platform. A veteran Agile and Lean consultant with extensive enterprise coaching experience, she serves as CEO of ProKanban.org and co-authored The Kanban Pocket Guide.

What they said4 Shows1

Everything Colleen Johnson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTUPS FOR THE REST OF US Disclosure

Johnson: ScatterSpoke refused enterprise demands to compromise user anonymity

“I think the only thing we've ever really said no to from a, you know, a large enterprise request is our tool is completely anonymous. And we did that by design, right? To create safety and, you know, safety in your answers and being able to be really honest wi…”

Colleen Johnson Oct 6, 2020 ▶ 15:48 Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

STARTUPS FOR THE REST OF US Insight

Johnson: Early maker mindset caused ScatterSpoke to overreact to user feedback

“I think in some ways being kind of a maker project hurt us early on. We, you know, John was excited to try out new technology and I was so close to the teams using it that every time we heard feedback about the simplest thing, we tried to go implement that or …”

Colleen Johnson Oct 6, 2020 ▶ 5:56 Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

STARTUPS FOR THE REST OF US Insight

Johnson: Mid-tier SaaS pricing serves as an enterprise entry point

“I think the other thing though is in some ways that middle tier, like you described as a little bit of a gateway drug for some of these other organizations, right, where they want to test it out, maybe in a pocket of an organization that's a huge, you know, hu…”

Colleen Johnson Oct 6, 2020 ▶ 12:46 Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

STARTUPS FOR THE REST OF US Assertion Not checkable as stated

Johnson: ScatterSpoke gained early traction with zero marketing spend

“We were able to run retros after conferences or public speaking events, and so we were starting to get a lot of traction really organically without ever spending any money on marketing, and then also getting lots of feedback organically.”

Colleen Johnson Oct 6, 2020 ▶ 3:53 Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product

One line per show, most statements first. The link opens Colleen's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTUPS FOR THE REST OF USLEDGER	Co-founder & CEO, ScatterSpoke	1	4	—	full record on Startups For the Rest of Us →