Johnson: Mid-tier SaaS pricing serves as an enterprise entry point
Colleen Johnson · Episode 517 | Married Co-founders Who Turned a Free Tool Into a Fast-Growing SaaS Product · Oct 6, 2020 · at 12:46
Colleen Johnson, co-founder of agile retrospective SaaS ScatterSpoke, explains how bottom-up team pricing converts large enterprise clients.
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“I think the other thing though is in some ways that middle tier, like you described as a little bit of a gateway drug for some of these other organizations, right, where they want to test it out, maybe in a pocket of an organization that's a huge, you know, huge company. They might use the team subscription plan or a business subscription plan to try some of the features out before going to the enterprise.”
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