Colin McIntosh
Founder & CEO, Sheets & Giggles. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutive@ColinDMcIntosh ↗LinkedIn ↗colindmcintosh.com ↗
McIntosh is the founder and CEO of Sheets & Giggles, a direct-to-consumer brand specializing in eco-friendly eucalyptus lyocell bedding. Drawing on his recruiting background, he also created SheetsResume.com, an AI-powered resume and cover letter builder developed from his viral resume templates.
1shows
2appearances
20statements
2resolved
2supported
0contradicted
100%fully supported
Everything Colin McIntosh said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Colin McIntosh: Founders should never use AI for early business planning
“And people should not use AI for any of this shit. Any of it. Should not do that.”
McIntosh: Non-technical founders cannot recruit random engineers without substantial pay
“You're not going to ever convince some random software engineer to work on something with you that is like your idea without paying them a lot of money, nor should they.”
McIntosh: Monthly subscriptions for resume builders are predatory to job seekers
“We also don't want to do monthly subscriptions because I do find that predatory. And we want to make sure that we're not taking advantage of anyone during a, you know, a hard time in their life.”
McIntosh: Founders should design their business model before the product
“I think business model first Product second, or at least tweak your product to make sure it fits really well into the business model.”
McIntosh: Brands should offend at least 20% of people
“If you're not pissing like at least 20% of people off, You're probably not doing it right.”
McIntosh: American consumers will not buy from non-.com domains
“And rule number four is that if you're going to sell to Americans, you got to have a .com because Americans don't buy from anything that's not a .com.”
McIntosh: Cheap OpenAI Credits Won't Last Forever
“Right now you can get open AI credits dirt cheap. And I don't think it'll be like that forever. They're just doing user acquisition right now on their end.”
McIntosh spends at most 5 to 10 hours weekly on sheetsresume.com
“I probably spend five hours, 10 hours a week maximum on this project.”
McIntosh: Leverage Reddit SEO with subtle links instead of upfront CTAs
“That's like a big SEO hack is like just piggyback off of Reddit's incredible SEO and you can link to your products or to your company somewhere in there, but it should not be the front and center call to action because then people will be suspicious of your in…”
McIntosh: Crowdfunding campaigns require 30% of their funding goal on day one
“If you want to do a 100,000 dollar campaign, for example, you need 30% of your total that you want, your goal, on day one. That's how the crowdfunding math works.”
McIntosh: Founders should sponsor media and creators they personally consume
“If you are the founder of your company, and you love something, you love a radio station, you love a podcast, you love a YouTuber, odds are the people who also like them are like you. They're gonna resonate with your personality, and a lot of your personality …”
McIntosh: SheetsResume Did $20K at Near 100% Margin in Month Two
“In our second month of business, we did 20,000 dollars of sales. That's nearly 100% margin as well.”
McIntosh: Reddit resume guide ranks first on Google for 'resume advice Reddit'
“I just sat down and I wrote out a whole long resume guide of do's and don'ts, and that post on Reddit blew up so much that it is now the first result on Google for resume advice Reddit.”
McIntosh: Sheets & Giggles reached $1.2M in monthly sales by November 2020
“I incorporated the company in October, 2017, shipped our first box in October, 2018, and then about 25 months later, in November, 20 20, we had our first million dollar month at about 1.2 million dollars in sales.”
Sheets & Giggles captured 11,000 pre-launch emails at a 46% conversion rate
“For us, we were selling a set for a hundred dollars, but if they signed up first, they get them for 69 bucks. And we ended up capturing 11,000 emails. 46% email capture.”
Sheets & Giggles generated $284,000 in total crowdfunding revenue
“What ended up happening is our email list converted at four and a half percent, we got 450 customers at a hundred dollar AOV, did 45,000 dollars on day one, and that snowballed into a 284,000 dollar campaign.”
McIntosh: SiteGPT reduced Sheets and Giggles customer care tickets by 30%
“It's like 50 bucks a month, and it cut down our customer care tickets by like 30%.”
McIntosh: Sheets & Giggles generates 80% to 90% of sales on Shopify
“We do about 90 10 or 80 20 Shopify versus Amazon in terms of sales.”
McIntosh: Sheets & Giggles has an operational rule to never iron sheets
“One rule we have is we never iron the sheets.”
One line per show, most statements first. The link opens Colin's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 STARTER STORYLEDGER | Founder & CEO, Sheets & Giggles | 2 | 20 | 100% 2/2 | full record on Starter Story → |