McIntosh: Founders should sponsor media and creators they personally consume
Colin McIntosh · I Make $1M/Month From Bed · May 12, 2024 · at 8:32
Colin McIntosh, founder of direct-to-consumer bedding brand Sheets and Giggles, explains how he chooses podcast and YouTube sponsorships to scale customer acquisition.
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“If you are the founder of your company, and you love something, you love a radio station, you love a podcast, you love a YouTuber, odds are the people who also like them are like you. They're gonna resonate with your personality, and a lot of your personality is gonna come out in your brand.”
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“You're not going to ever convince some random software engineer to work on something with you that is like your idea without paying them a lot of money, nor should they.”
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“We also don't want to do monthly subscriptions because I do find that predatory. And we want to make sure that we're not taking advantage of anyone during a, you know, a hard time in their life.”
McIntosh: Founders should design their business model before the product
“I think business model first Product second, or at least tweak your product to make sure it fits really well into the business model.”