Claudia Perlich

Everything Claudia Perlich said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MAD Assertion Not checkable as stated

Perlich: Industry bonuses encourage advertising professionals to ignore ad fraud

“I mean, there are so many people who are much better off looking the wrong way when it comes to fraud. Everybody's bonus just basically hinges on getting the wrong metrics a little bit up.”

Claudia Perlich Dec 5, 2013 ▶ 27:06 Panel Discussion // Data Driven #16 // May 2013

MAD Opinion

Perlich: Online advertising metrics and analytics are a huge mess

“I mean, honestly, the whole question of metrics and analytics is a huge mess”

Claudia Perlich Dec 5, 2013 ▶ 26:25 Panel Discussion // Data Driven #16 // May 2013

MAD Opinion

Claudia Perlich: Cleaning data was more valuable than subsequent academic research

“That was a very valuable experience, much more so than the research of what happened afterwards.”

Claudia Perlich Dec 5, 2013 ▶ 21:13 Panel Discussion // Data Driven #16 // May 2013

MAD Opinion

Claudia Perlich: Digital advertising is the golden age of experimentation

“What I love about that, that job is it's a playground. It's a lovely playground. I can try it all. I mean, big deal if I make a mistake. I show you the wrong ad, ball, you know. I can really, it's like the golden age of experimentation.”

Claudia Perlich Dec 5, 2013 ▶ 22:42 Panel Discussion // Data Driven #16 // May 2013

MAD Disclosure

Perlich: Digital advertising machine learning models operate in ten million dimensions

“Today we are building models in, I build models in, you know, ten million dimensions with, on a good day, a 100,000 positives, on a bad day, 5000, and good, it's not good enough to survive on Wall Street, but hey, for advertising, it's just fine.”

Claudia Perlich Dec 5, 2013 ▶ 53:38 Panel Discussion // Data Driven #16 // May 2013

The other half of the tape: Claudia Perlich's own voice is left out of every number here. Other people bring the name up 6 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Mike Driscoll 2

Every mention by year

One line per show, most statements first. The link opens Claudia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
MADLEDGER	Managing Director, Two Sigma	1	5	—	full record on the MAD Podcast →