Clate Mask
CEO and Co-Founder, Keap. On 1 show, 3 appearances. The Shows tab opens the full record on each.
founderexecutive
Clate Mask is the co-founder and CEO of Keap, formerly known as Infusionsoft. He has led the company to scale its CRM and marketing automation platform for small businesses.
1shows
3appearances
24statements
2resolved
1supported
1contradicted
50%fully supported
36said about them ↓ Everything Clate Mask said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Mask: Upfront setup fees drove Infusionsoft's monthly churn from 8% to 2%
“Would you directly associate that upfront fee with being the number one mover of your churn going from eight to two percent? Absolutely.”
Clate Mask: Infusionsoft is profitable and no longer requires VC funding
“We've grown to a point where we're not dependent on venture capital. We're not dependent on outside revenues or outside funding sources. And we've built a profitable growing business that no longer requires that kind of funding.”
Mask: Companies should always stay private if private capital exists
“We just felt like there's no, it's always better to stay private longer. So if you can and you can get the capital, then do it.”
Mask: Infusionsoft improved its LTV:CAC ratio while expanding downmarket
“The LTV CAC is stronger than it was before, which is really great because a lot of times when you serve a less sophisticated customer, your CAC is going to go up or your LTV will go down. That hasn't been the case. We've got a better ratio than we had before.”
Mask: Infusionsoft lowered LTV by introducing a $99 price point
“Our LTV has gone down as well because we're bringing on a custom, because we now have a 99 dollar price point and customers who can come in without paying, you know, 250 or 300 dollars out the gate.”
Mask confirms Infusionsoft has surpassed a $100 million revenue run rate
“But yeah, we're over the hundred million revenue rate at this point.”
Mask: Infusionsoft has been cash-flow positive for about a year
“Correct. Have been for about a year.”
Mask: Infusionsoft has no intention or ambition to sell
“Another way you can do it is if the company sells, that's not our ambition. That's not our intent.”
Mask says he would reject a hypothetical $900M buyout offer
“I say no. We got a mission that's really exciting.”
Mask: Half of Infusionsoft's $125M funding went to secondary buyouts
“About one hundred and twenty five million, about half of which was capital for the business.
[560] Nathan Latka: Okay.
[560] Nathan Latka: Got it.
[560] Nathan Latka: Versus what you, people were bought out earlier.
[563] Nathan Latka: Investors already took r…”
Mask: Tech IPO revenue benchmarks shifted from $27M to $150M
“One 50 is more like what it is today. The contact went public at twenty seven million.”
Mask: Infusionsoft rejects thousands of unqualified business leads monthly
“We have thousands and thousands of businesses every month that we say no to. In our lead qualification process, because they're not yet ready for Infusionsoft.”
Mask: Infusionsoft has reached profitability and stopped burning cash
“We did get to profitability. That's been a great thing, so we're not burning a bunch of cash”
Mask: Infusionsoft has reached 175,000 paying users
“A hundred, 175,000 paying users. So yeah, we don't report the non-paying users.”
Mask: Infusionsoft's ultimate goal is serving five million small businesses worldwide
“It's literally five million small businesses worldwide.”
Mask: 97% of Infusionsoft revenue is subscription revenue
“We're now at like 97% of revenue being subscription revenue.”
Mask: Infusionsoft has 150k users, but only 3k attended ICON
“When you get to a point that you've got a 150,000 users and only 3000 of them can afford to leave their business for a week, come and put a lot of things on pause to invest in their growth.”
Mask: Infusionsoft let all pre-VC employees sell shares in Series D
“Yeah, we made it possible for everybody that was, that had options prior to raising venture capital. So for all those brave souls who took the leap before we had any financial backing whatsoever, At the Series D, we gave them an opportunity to sell some shares”
Mask: Infusionsoft core customers pay $250 to $300 per month
“So we focus on businesses that are two to 25 employees. The sweet spot for us really is two to 10 employees. That's where most of our customer base is. And on average, they're paying us between two 5300 bucks a month to get the benefits of sales and marketing …”
Mask: Infusionsoft reaches approximately 135,000 users in Q1 2017
“We've got about 135,000 users now”
The other half of the tape: Clate Mask's own voice is left out of every number here. Other people bring the name up 36 times in 15 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 34Chris Ronzio 2
Every mention by year
tap a year for its mentions
Top Founders 36
2021 2 mentions in 1 episode
2020 2 mentions in 2 episodes 1 per episode
2019 15 mentions in 3 episodes 5 per episode
2018 8 mentions in 6 episodes 1 per episode
- 1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months
- 1220 How He Shields Himself from SMB Churn with 1200 Resellers, $2.3m/mo in Revenue
- 1246 What the hell does "We revolutionize everything" mean?
- 1199 Bootstrapping your way to your first $10k in MRR
- 1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund
- 1033 Couple Cashes Out 401k in 2010, Now Doing $15m/Year
- every mention in 2018, scene by scene →
2017 9 mentions in 3 episodes 3 per episode
- EP 636: Bangalore Startup Hits $40k MRR Helping 18 Customers Get Consumer Data Using Social Intelligence with Frrole CEO Amarpreet Kalkat
- 860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product
- 638: Alternative Investment Ideas, His Book Deal Included 10% Royalty, $100k Advance from Entrepreneur Patrick McGinnis
- every mention in 2017, scene by scene →
One line per show, most statements first. The link opens Clate's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | CEO and Co-Founder, Keap | 3 | 24 | 50% 1/2 | full record on Top Founders → |