Everything Carrie-Lou Dietrich said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Dietrich: Layering enterprise sales onto PLG is easier than adding PLG to sales-led companies
“It was easier to start with product-led growth and layer on sales than to go the other way.”
Dietrich: SEO and Search Shifts Will Massively Change Website Strategy
“With the changes in SEO and the behavior of search, I think that's massively going to change our website decisions.”
Dietrich: Early-stage startup marketers often fail to implement basic attribution tracking
“One of the things I see at earlier stage startups is that the marketers don't put in place their attribution tracking, and they really don't have the tech stack, and they can't see into the right data. So they, Not only don't have a balanced scorecard with the…”
Dietrich: Marketers tire of messaging just as customers finally begin hearing it
“Just as you're starting to get bored, your customers are just starting to hear your message. So we live inside the echo chamber, but our customers do not live in that echo chamber with us.”
Dietrich: Atlassian invests 35% of revenue in R&D, 15% in S&M
“At Atlassian, the whole business is set up around this, and we invest more and this is from a recent blog from the CRO, Cameron Dietsch On his LinkedIn that 35% of future revenue is invested in R&D, and only 15% is in sales and marketing, because there is no s…”
Dietrich: Up to 80% of enterprise buyers research products themselves
“Up to 70 or 80% even of normal enterprise sales these days, people research themselves. They're not looking for someone else to educate them in person.”
Dietrich: Sales predictability requirements conflict with PLG rapid-testing product iterations
“In a sales model, and I started my career as an enterprise salesperson in accounts where I had to sell internet infrastructure to more, for more than a million dollars for client or something, so I was doing like large account management. There has to be a met…”
Dietrich: Atlassian and Twilio enterprise sales teams are farmers, not hunters
“Atlassian has an upsell, cross-sell enterprise sales organization that's not hunters. It's all farmers, and Sarah was talking about that. The Twilio sales group is farmers.”
Dietrich: Performance marketing is harder than ever amid falling conversion rates
“Conversion rates are down, performance marketing, Is harder than ever.”
Dietrich: Larry Ellison's strict ad consistency rules drove Oracle's brand awareness
“Larry Ellison had to approve every ad, and sometimes we would complain that it was so boring, because A, it was the same ad format with that red bar, and two, we would keep the same message for what I thought was an inordinate amount of time. But it turned out…”
the Official SaaStr Podcast 3