Everything Carley Roney said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Roney: Smithsonian CD-ROM was among top-grossing discs ever through bundling
“Yeah, no, so millions of these discs, sort of one of the top grossing discs of all time because it got bundled.”
Wedding businesses face brutal 100% structural annual customer churn
“If your audience churns a hundred percent every year, you never, if you do your job right and they find the right person, you will never have them as a customer again.”
The Knot strictly hired writers who refused to work for traditional wedding magazines
“My litmus test is if they would never, ever, ever write for a wedding magazine, then they could write for me.”
Carley Roney: Marrying an entrepreneur without being one yourself is miserable
“I would have hated to be married to an entrepreneur and not be one. One, you, like, never see them. And they're just totally stressed out all the time.”
Roney: Wedding platforms face 100% annual churn if they succeed
“If your audience churns a hundred percent every year, you never, if you do your job right and they find the right person, you will never have them as a customer again.”
Roney: The Knot screened for writers who avoided traditional bridal media
“My litmus test is if they would never, ever, ever write for a wedding magazine, then they could write for me.”
Roney: The Knot brands resonated by celebrating imperfection instead of perfection
“Our whole set of brands kind of celebrated the imperfect. I think what appealed to people is that we were like, there is no perfect.”
Roney: Bundled Smithsonian CD-ROM was among top-grossing discs ever
“Yeah, no, so millions of these discs, sort of one of the top grossing discs of all time because it got bundled. It was such an easy win, and that was the, yeah, that turned out to be the sort of launch of our company.”
Roney: The wedding industry was disaggregated and ripe for tech disruption
“Completely disaggregated, like, the industry is old fashioned. And then, of course, you have that moment, you're like, right, it's a disaster, and it would completely and fundamentally change if you introduced technology to it.”
Roney: The Knot generated approximately $71,000 in first-year revenue
“Yeah, 70,000 dollars. Remember, like, 71,000 dollars.”
A disastrous wedding made Carley Roney vow never to touch weddings again
“And we walked away from that evening being like, oh my god, I never want to do anything related to weddings ever again.”
The Knot co-founder Carley Roney didn't believe in marriage before meeting David
“Well, was, the irony, that one of the starting ironies of the story is that, you know, I have divorced parents. I never thought I was getting married. I didn't believe in marriage.”
Roney: She and David Liu Planned Their Wedding in Three Weeks
“I mean, we really just figured it out over the course of three weeks.”
How I Built This 1