Carley Roney, co-founder of The Knot, explains her editorial philosophy and hiring strategy for sourcing writers from edgy publications like Sassy Magazine.
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“My litmus test is if they would never, ever, ever write for a wedding magazine, then they could write for me.”
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More from Carley Roney
AssertionNot checkable as stated
Roney: Smithsonian CD-ROM was among top-grossing discs ever through bundling
“Yeah, no, so millions of these discs, sort of one of the top grossing discs of all time because it got bundled.”
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Wedding businesses face brutal 100% structural annual customer churn
“If your audience churns a hundred percent every year, you never, if you do your job right and they find the right person, you will never have them as a customer again.”
Carley RoneyOct 7, 2019▶ 21:53The Knot: Carley Roney & David Liu (2018)
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The Knot strictly hired writers who refused to work for traditional wedding magazines
“My litmus test is if they would never, ever, ever write for a wedding magazine, then they could write for me.”
Carley RoneyOct 7, 2019▶ 24:50The Knot: Carley Roney & David Liu (2018)
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Carley Roney: Marrying an entrepreneur without being one yourself is miserable
“I would have hated to be married to an entrepreneur and not be one. One, you, like, never see them. And they're just totally stressed out all the time.”
Carley RoneyOct 7, 2019▶ 48:42The Knot: Carley Roney & David Liu (2018)
Insight
Roney: Wedding platforms face 100% annual churn if they succeed
“If your audience churns a hundred percent every year, you never, if you do your job right and they find the right person, you will never have them as a customer again.”
Carley RoneyMar 12, 2018▶ 21:21The Knot: Carley Roney & David Liu
Insight
Roney: The Knot brands resonated by celebrating imperfection instead of perfection
“Our whole set of brands kind of celebrated the imperfect. I think what appealed to people is that we were like, there is no perfect.”
Carley RoneyOct 7, 2019▶ 47:01The Knot: Carley Roney & David Liu (2018)
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