Everything Capri Wheaton said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Wheaton: Dressed is raising $1.5M to scale peer-to-peer rental model
“We're raising 1.5 million to scale our peer-to-peer model that is more efficient and more scalable than Rent the Runway.”
Wheaton: Wardrobe and Pickle aren't truly peer-to-peer and hold centralized inventory
“A lot of the examples that I've seen, for example, wardrobe or pickle, a lot of these very recent platforms that are popping up are not actually entirely peer-to-peer. They call themselves peer-to-peer, but they still have centralized closets where you pick up…”
Wheaton: $334 billion in clothing assets sit in US women's closets
“There's three hundred thirty four billion dollars in assets sitting in women's closets across the U.S.”
Wheaton: Organic community user acquisition takes 6–12 months but yields stickier users
“So I think that's a more, more genuine and more sticky approach to obtaining your first customers. And the downside is that that takes an incredibly long time. And I think a lot of investors don't want to hear that it's going to take six to nine months or mayb…”
Wheaton: Dressed launching localized pickup beta at ASU in early 2024
“So first on the localized pickup, we are actually in the process of building that. We're launching it in January at ASU. That's going to be our first campus takeover that we're testing out the localized pickup in a beta version. So either January or February, …”
Wheaton: Previous startup Thrift reached $150k GMV in first five months
“The second thing that you mentioned kind of reminds me of the previous startup that I built, which was thrift, where we were providing software for clothing resellers who were selling over Instagram. We grew that to a 150 K GMV within the first five months of …”
Wheaton: Dressed onboarded 16 sororities nationwide in its first month
“I believe in the first month since launch, we've onboarded 16 entire sororities all across the country.”
Capri Wheaton: Dressed has 300 dresses and 4,000 signups
“So we have about 300 dresses on now and about 4000 signups.”
Capri Wheaton: Dressed takes a 15% commission per rental
“Our business model right now is a commission fee from each rental, so we take a 15% commission out of every transaction.”
Capri Wheaton: Dressed went viral on TikTok with 2M views
“We have a video that has almost two million views, and so we got a lot of signups from that, but we only had about 25 dresses on the platform.”