Wheaton: Organic community user acquisition takes 6–12 months but yields stickier users
Capri Wheaton · #104 Dressd: Red Carpet or Red Ocean? · Mar 4, 2025 · at 30:01
Capri Wheaton, founder of Dressed, outlines her startup growth philosophy contrasting organic community acquisition against paid advertising.
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“So I think that's a more, more genuine and more sticky approach to obtaining your first customers. And the downside is that that takes an incredibly long time. And I think a lot of investors don't want to hear that it's going to take six to nine months or maybe even a year or more To acquire your initial audience. But when you do acquire that audience, it's going to be a lot more genuine, a lot more sticky. They're going to be going out of their way to hustle for you and to refer you to new people.”
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