Callum McKeefery
Founder & CEO, Partner.io. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinvestor@CallumMckeefery ↗LinkedIn ↗partner.io ↗
Callum McKeefery is the founder and CEO of Partner.io. Previously, he co-founded customer review platform REVIEWS.io, bootstrapping the company before selling it to AppHub for $82 million in 2022.
1shows
1appearances
17statements
5resolved
3supported
0contradicted
60%fully supported
6said about them ↓ Everything Callum McKeefery said on any show that made the record, most notable first. Each card names its show and opens the statement there.
McKeefery and his wife retained 100% equity in Reviews.io until sale
“100%, yeah. I had this, you know, I, there was a few people in the company who would help me along the way, and they got really big earn outs, but it was only really from me saying, hey, I want to make sure you get a big earn out out of this rather than it bei…”
Reviews.io beat heavily funded VC-backed rivals by staying closer to their customers
“I had some big competitors in reviews like wealth financed, VC backed companies that were backed to like hundreds of millions. And, but they weren't close to their customers. They weren't there listening to them. And I truly believe that we did well against th…”
McKeefery claims acquirer App Hub did not understand Reviews.io's unique business model
“The company that purchased reviews was a, basically a roll up of Shopify apps. But reviews really wasn't the Shopify app. It wasn't that play. We had a much different playbook. And the company, the people who were heading up that company at the time really did…”
McKeefery gave multiple employees over $1M discretionary payouts after selling Reviews.io
“I mean, I, some of my team members got over a million dollars earn out of this. You know, some people got way more than that and some people got a little bit less, but I did try and make sure that everyone was brought along from the journey.”
Callum McKeefery sold Reviews.io for $82 million in an all-cash deal
“Eight to two million, all cash.”
Reviews.io generated $11M to $12M in ARR at the time of acquisition
“ARR was about 11 to 12 mil at the time. Pure, nice. ARR, really clean stuff. All through strike. Yeah, about 12, I'd say about 12 and a bit change.”
McKeefery was sued for £250,000 for refusing to remove genuine platform reviews
“What got me in further was that, I think it was really early on, I got sued by a company not removing genuine reviews, and this company sued me for a quarter of a million pounds.”
Reviews.io was one of only five original Google Seller Ratings partners
“So if you wanted your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners. Now, originally, there was only about five partners.”
Reviews.io took phone calls with $29/month customers to build early relationships
“We wouldn't just be pure play product led. We, we'd actually get on the phone for 29 dollars and talk to those people and build relationships.”
McKeefery only accepted the buyout offer due to his son's medical condition
“Any other time, probably in my career, I probably wouldn't have taken that offer because I really, truly loved what I was doing at reviews.”
Reviews.io had approximately 7,000 to 8,000 clients at the time of exit
“I think we probably had about seven, 8000 clients then.”
Reviews.io spent $1,000 daily on ads targeting Google seller ratings searches
“I think we were doing a thousand dollars a day for the last couple of years. We were really targeting people who wanted Google seller ratings. That was our biggest win.”
Reviews.io's acquisition earn-out was converted to a deferred payment and fully paid
“No, no, we, there was an earn-out that quickly got changed into just a deferred payment, and that's all done now. We're paid out completely.”
McKeefery funds rare disease research labs in Buffalo and at Harvard University
“I actually fund a research lab in Buffalo, and I'm, you know, finding a lot of research, actually doing something with Harvard at the moment on mitochondrial transplants”
McKeefery's son is the first child globally to access rare disease drug
“We've just got him access to a new drug, which is when he's the first kid in the world to get access to this drug.”
Partnerships drove 40% of Reviews.io's revenue prior to its $82 million acquisition
“Towards the end, it was all partnerships. Like, 40% of the revenue was through partnerships.”
The other half of the tape: Callum McKeefery's own voice is left out of every number here. Other people bring the name up 6 times in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Tom Goodwin 6
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Top Founders 6
2021 6 mentions in 1 episode
One line per show, most statements first. The link opens Callum's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Founder & CEO, Partner.io | 1 | 17 | 60% 3/5 | full record on Top Founders → |