People, every show

Brett Florio

Co-Founder and CEO, Foxy.io. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperator@brettflorio ↗foxy.io ↗

Brett Florio is the co-founder and CEO of Foxy.io, a developer-friendly e-commerce cart and checkout platform launched in 2007. Under his leadership, the platform has processed billions of dollars in transaction volume while integrating customizable checkout workflows across varied web frameworks.

1shows
1appearances
15statements
1resolved
1supported
0contradicted
100%fully supported

Everything Brett Florio said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated
Florio: Larger businesses avoid Stripe for Paymentech and Vantiv
“A lot of people, especially larger businesses, aren't going to stripe. They're using payment tech or Vantive or what have you. So, you know, automatically stripes out.”
Brett Florio Sep 8, 2018 ▶ 4:05 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Foxy sits between investor tiers and does not need capital
“We've found that once we started getting on people's radars, we are not big enough For certain types of investors, and we're too big for others, so we, what we need less than money would be the team that the money brings, and we tend to, we're just, we don't r…”
Brett Florio Sep 8, 2018 ▶ 15:00 1141 Not shopify, not stripe, $2b+ in transaction volume processed
Florio: E-commerce pricing models become unworkable without minimum fees
“What we've seen and what we've discovered for ourselves, although we've never tried a more sort of freemium with only the transaction fees, but what we've seen from others and what we've done from our own math is that without some sort of minimum fee, it becom…”
Brett Florio Sep 8, 2018 ▶ 16:04 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Foxy charges 0.5% per transaction capped at 15 cents
“So it's technically our pricing is technically half of a percent up to a maximum of 15 cents.”
Brett Florio Sep 8, 2018 ▶ 5:55 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Assertion Not checkable as stated
Florio: Foxy has thousands of customers on its platform
“We don't share that publicly, but I'll say it's thousands.”
Brett Florio Sep 8, 2018 ▶ 8:48 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Foxy offers an unlimited free trial until stores go live
“We offer an unlimited free trial. So you only have to actually pay when you want to take your store live. So when you want to collect real dollars from real customers, because we're developers ourselves, we know that most developers in projects are not wrappin…”
Brett Florio Sep 8, 2018 ▶ 10:23 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Monthly SaaS fees drive the bulk of Foxy revenue
“The bulk is from the monthly fee, the SaaS model.”
Brett Florio Sep 8, 2018 ▶ 16:39 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Prediction Not checkable as stated
Florio: Foxy will probably not hit $1M ARR in 2018
“Realistically, probably not.”
Brett Florio Sep 8, 2018 ▶ 17:37 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Assertion Supported
Florio: Foxy supports 100 payment gateways, including Stripe
“So we're, we support a hundred different payment gateways, including Stripe.”
Brett Florio Sep 8, 2018 ▶ 3:30 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Most Foxy customers are micro-SMBs paying $20 a month
“The huge bulk of our users are micro and in the sort of micro SMB. So the most of our users are just paying us 20 dollars a month.”
Brett Florio Sep 8, 2018 ▶ 6:49 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Assertion Not checkable as stated
Florio: Foxy operates with under 10 remote employees after 11 years
“So 11 years in, we're still a pretty small team. We're under 10. We're about half in the US, half international. Everybody is fully remote.”
Brett Florio Sep 8, 2018 ▶ 7:57 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Assertion Not checkable as stated
Florio: Foxy's paid CAC was north of $100
“I think it was definitely north of a hundred dollars or so.”
Brett Florio Sep 8, 2018 ▶ 11:14 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Assertion Not checkable as stated
Florio: Foxy's logo and revenue churn rates are roughly equal
“It's roughly the same again because we don't have any users even amongst our enterprise that constitutes so much.”
Brett Florio Sep 8, 2018 ▶ 11:57 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Foxy's growth has slowed to a very low rate during platform housekeeping
“Well, in the early days, you know, it was a much higher number. We sort of plateaued a little bit and we're, the growth is picking back up. So right now we're in a little bit of a weird place. We've done a lot of housekeeping. We're very old. So right now the …”
Brett Florio Sep 8, 2018 ▶ 18:16 1141 Not shopify, not stripe, $2b+ in transaction volume processed
TOP FOUNDERS Disclosure
Florio: Would not sell Foxy for $1 million
“No, not for that.”
Brett Florio Sep 8, 2018 ▶ 20:15 1141 Not shopify, not stripe, $2b+ in transaction volume processed

One line per show, most statements first. The link opens Brett's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Co-Founder and CEO, Foxy.io 1 15 100% 1/1 full record on Top Founders →
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