Brett Florio

Co-Founder and CEO, Foxy.io · 1 appearance on the record.

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founderexecutiveoperator@brettflorio ↗foxy.io ↗

Brett Florio is the co-founder and CEO of Foxy.io, a developer-friendly e-commerce cart and checkout platform launched in 2007. Under his leadership, the platform has processed billions of dollars in transaction volume while integrating customizable checkout workflows across varied web frameworks.

15statements → 7claims → 1claims resolved → 3.87/5average certainty → 1.27/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 1 insight · 7 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brett argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Florio: Foxy supports 100 payment gateways, including Stripe

“So we're, we support a hundred different payment gateways, including Stripe.”

Brett Florio Sep 8, 2018 ▶ 3:30 1141 Not shopify, not stripe, $2b+ in transaction volume processed

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brett Florio on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Brett Florio said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Florio: Larger businesses avoid Stripe for Paymentech and Vantiv

“A lot of people, especially larger businesses, aren't going to stripe. They're using payment tech or Vantive or what have you. So, you know, automatically stripes out.”

Brett Florio Sep 8, 2018 ▶ 4:05 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Foxy sits between investor tiers and does not need capital

“We've found that once we started getting on people's radars, we are not big enough For certain types of investors, and we're too big for others, so we, what we need less than money would be the team that the money brings, and we tend to, we're just, we don't r…”

Brett Florio Sep 8, 2018 ▶ 15:00 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Insight

Florio: E-commerce pricing models become unworkable without minimum fees

“What we've seen and what we've discovered for ourselves, although we've never tried a more sort of freemium with only the transaction fees, but what we've seen from others and what we've done from our own math is that without some sort of minimum fee, it becom…”

Brett Florio Sep 8, 2018 ▶ 16:04 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Foxy charges 0.5% per transaction capped at 15 cents

“So it's technically our pricing is technically half of a percent up to a maximum of 15 cents.”

Brett Florio Sep 8, 2018 ▶ 5:55 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Assertion Not checkable as stated

Florio: Foxy has thousands of customers on its platform

“We don't share that publicly, but I'll say it's thousands.”

Brett Florio Sep 8, 2018 ▶ 8:48 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Foxy offers an unlimited free trial until stores go live

“We offer an unlimited free trial. So you only have to actually pay when you want to take your store live. So when you want to collect real dollars from real customers, because we're developers ourselves, we know that most developers in projects are not wrappin…”

Brett Florio Sep 8, 2018 ▶ 10:23 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Monthly SaaS fees drive the bulk of Foxy revenue

“The bulk is from the monthly fee, the SaaS model.”

Brett Florio Sep 8, 2018 ▶ 16:39 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Prediction Not checkable as stated

Florio: Foxy will probably not hit $1M ARR in 2018

“Realistically, probably not.”

Brett Florio Sep 8, 2018 ▶ 17:37 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Assertion Supported

Florio: Foxy supports 100 payment gateways, including Stripe

“So we're, we support a hundred different payment gateways, including Stripe.”

Brett Florio Sep 8, 2018 ▶ 3:30 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Most Foxy customers are micro-SMBs paying $20 a month

“The huge bulk of our users are micro and in the sort of micro SMB. So the most of our users are just paying us 20 dollars a month.”

Brett Florio Sep 8, 2018 ▶ 6:49 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Assertion Not checkable as stated

Florio: Foxy operates with under 10 remote employees after 11 years

“So 11 years in, we're still a pretty small team. We're under 10. We're about half in the US, half international. Everybody is fully remote.”

Brett Florio Sep 8, 2018 ▶ 7:57 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Assertion Not checkable as stated

Florio: Foxy's paid CAC was north of $100

“I think it was definitely north of a hundred dollars or so.”

Brett Florio Sep 8, 2018 ▶ 11:14 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Assertion Not checkable as stated

Florio: Foxy's logo and revenue churn rates are roughly equal

“It's roughly the same again because we don't have any users even amongst our enterprise that constitutes so much.”

Brett Florio Sep 8, 2018 ▶ 11:57 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Foxy's growth has slowed to a very low rate during platform housekeeping

“Well, in the early days, you know, it was a much higher number. We sort of plateaued a little bit and we're, the growth is picking back up. So right now we're in a little bit of a weird place. We've done a lot of housekeeping. We're very old. So right now the …”

Brett Florio Sep 8, 2018 ▶ 18:16 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Disclosure

Florio: Would not sell Foxy for $1 million

“No, not for that.”

Brett Florio Sep 8, 2018 ▶ 20:15 1141 Not shopify, not stripe, $2b+ in transaction volume processed

Appearances (1)

Episode	Date	Speaking time
1141 Not shopify, not stripe, $2b+ in transaction volume processed	Sep 8, 2018	9m

Brett Florio

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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