Brett Carlson
Co-Founder & CEO, ServiceUp. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗serviceup.com ↗
Brett Carlson is the co-founder and CEO of ServiceUp, a technology platform that coordinates vehicle repair management for fleets, insurers, and repair facilities. Under his leadership, the company scaled into tens of millions in ARR and secured institutional funding from investors including Tiger Global Management and Hearst Ventures.
1shows
1appearances
16statements
1resolved
0supported
0contradicted
0%fully supported
Everything Brett Carlson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Carlson: Fired Tiger Global Partner Made a Killing Buying Carvana Stock Personally
“Tiger sold out at the bottom of Carvana. This guy went out and just stocked up in his personal life and just made an absolute annihilating killing.”
Carlson: Work-life balance is BS; working maximum cycles achieves PMF faster
“The whole work life balancing is BS. Like if you're building something, there's no work life balance. And the reason why that is, is I think you have to go through a lot of cycles. And so the more like, if you work more, you go through more cycles, fail more, …”
Carlson: Amazon Will Bankrupt ServiceUp or Make It a Multi-Billion Dollar Company
“Amazon thinks we're there, so I'll go with that. We're pretty deep in the weeds of Amazon. I would say they're either going to turn us into a multi, multi, multi-billion dollar platform, or they're going to bankrupt us.”
Carlson: ServiceUp Brokered Wholesale Repair Deals at 30% to 50% Discounts
“When we first started, our consumers were paying the going rate, the average rate in in geographic region. And then we were brokering wholesale deals, which was anywhere between like a 50 and 30% discounts to shops already in the area.”
Carlson: ServiceUp Copied DoorDash's Playbook Entirely Before Iterating on Their Mistakes
“So we a hundred percent just stole everything DoorDash did in the early days, and then quickly also figured out all their mistakes and started to like iterate on those mistakes.”
Carlson: Middle 50th percentile repair shops are ideal marketplace supply
“We build an ideal shop profile, which for us was kind of like the middle 50th percent quartile. The top end either had enough demand, Or had enough, like maybe decent technology. The bottom end was still on pen and paper where they did like shoddy work. So we'…”
Carlson: 10% of B2C consumers destroy efficiency and can kill startups
“90% of consumers are pretty easy to handle. And then 10% of consumers absolutely obliterate your efficiency and nearly shut you down.”
Carlson: ServiceUp's average repair order jumped from $800 to $4,000 in B2B
“Our average repair order price with consumer was in about 800 dollars. Our average repair order price with last mile delivery fleets is about 4000 dollars.”
Carlson: ServiceUp recently closed a $55 million Series B round
“Fifty-five million dollars. We just closed it two months ago, three months ago.”
Carlson: ServiceUp reached a peak monthly revenue of $3.5 million
“We're about four million dollars a month right now.
[1808] Pablo Srugo: Nice.
[1809] Pablo Srugo: Okay, so I'm just like, yeah, 50.
[1811] Brett Carlson: Let's call it, I'll be accurate. Our biggest month so far has been three and a half. I won't exaggerate th…”
Carlson: ServiceUp Pivoted from B2C to B2B and Insurance Over Two Years
“And so we actually started in the consumer world. And then we, over time, two years, we pivoted to B to B and then B to B to C through insurance providers.”
Carlson: ServiceUp Hired First Eight Developers in Puerto Rico at 50% Discount
“So we hired all of our original developers in Puerto Rico. And so the market has changed at the time we could give like a solid B or B plus or a minus developer down there between like 75 and a hundred K. We're like in the Bay area, that same developer would b…”
Carlson: ServiceUp services Apple's corporate fleet and employee vehicles
“We still work with Apple, both from Apple's actual fleet that the company owns to they've asked us to continually do their consumer cars.”
Carlson: Tiger Global invested $10M in ServiceUp's $12M round
“It was a ten million dollar check. The total round was 12, and Tiger could find, even today, could find, like, ten million dollars in their couch.”
Carlson: ServiceUp ranked #77 on Inc. 5000 with ~5,000% 3-year growth
“Inc. Magazine does that, like the fastest growing 5000 in the country, privately held companies. And so we're number 77. I think we've grown nearly like 5000% over the last three years.”
One line per show, most statements first. The link opens Brett's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder & CEO, ServiceUp | 1 | 16 | 0% 0/1 | full record on A Product Market Fit Show → |