Carlson: ServiceUp Copied DoorDash's Playbook Entirely Before Iterating on Their Mistakes
Brett Carlson · A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show · Oct 2, 2025 · at 6:53
Brett Carlson, co-founder and CEO of auto repair startup ServiceUp, discusses how the company designed its city expansion and multi-sided marketplace strategy.
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“So we a hundred percent just stole everything DoorDash did in the early days, and then quickly also figured out all their mistakes and started to like iterate on those mistakes.”
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