Brennan Dunn
Co-founder, RightMessage. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderauthor@brennandunn ↗LinkedIn ↗rightmessage.com ↗
Brennan Dunn is an entrepreneur and marketing automation specialist who co-founded RightMessage and founded the Double Your Freelancing educational community. He is also the author of books including Double Your Freelancing Rate and This Is Personal.
1shows
2appearances
28statements
1resolved
1supported
0contradicted
100%fully supported
7said about them ↓ Everything Brennan Dunn said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Dunn: Website personalization cannot succeed without customer segmentation
“The big turn issue for us was we were selling personalization software. People bought into it, but you can't personalize without segmentation. So a lot of these companies came on board and they realized they didn't have the data that they needed to accurately …”
Dunn: RightMessage has not yet hit true product-market fit
“I wouldn't say that we've hit product market fit in the sense that we have a really good way, a compelling way, Of showing somebody why they should switch from, say, Sumo or OptiMonster or whoever to us.”
Dunn: RightMessage will not raise capital or scale headcount yet
“We wouldn't raise money at this point or scale the team at this point because I think we're so right now we're so individually working together with our current customer base base and subscriber base to figure out Positioning wise, are we in the right place or…”
Dunn: RightMessage churn is driven by customer education, not disbelief
“We know why we're churning. It's an education problem. We've asked people, we've talked to people, and what we're being told again and again is we completely, 100% believe in The outcome that you're promising us, but we need help on the strategic side.”
Dunn: ConvertKit only worked out once Nathan Barry went all in
“I mean, he was at the same point with ConvertKit where he was splitting his time. And when he went all in on ConvertKit, that's when everything started to work out.”
RightMessage plans to stay profitable and avoid a Series A round
“Profitable out of the gate. So we're not looking to jump from the different to series A or anything like that.”
Dunn: RightMessage ARPU is about $100 per month
“Well, our ARPU is about a hundred bucks a month, but plans start at 30, and we have people paying in a few hundreds a month.”
Dunn: RightMessage reached ~$8k MRR one week after launch
“And then we did a big launch kind of info product style when we went live sold annual plans that got us, I think to about eight K MR or thereabouts pretty much a week into it.”
Dunn: RightMessage launch sales came 100% from email list
“No affiliates. Yeah. It was a hundred percent in the list.”
RightMessage raised $500k from Nathan Barry, Ankur Nagpal, and Paul Singh
“We raised about a half a million from people like Nathan Berry of ConvertKit anchor of Teachable Paul Sing and others just friends of mine, frankly, who wanted to fund us.”
RightMessage reaches $30k MRR and generates $10k monthly profit
“Our total MRR at the moment is 30 K a month. Our, I mean, we're basically, our expenses are probably 20 K. So yeah, we're bringing about a 10 K a month profit.”
Dunn: RightMessage recorded 16% revenue churn over past year
“I mean, bare metrics is saying over the last year, revenue turned 16%.”
Dunn: RightMessage has roughly $50k remaining of $500k raised
“We've burned through a good about, we have about 50 left.”
Dunn regrets dropping out of school to start a business
“Honestly, I dropped out of school to start a business. I kind of wish I would have stayed in just cause I'm not going to get that time again.”
RightMessage reached $20k MRR three and a half months after launch
“Yeah, we launched in January. We're at, we're just about 20,000 MRR. So in about Three and a half months.”
RightMessage's revenue is growing 30% to 40% month-over-month
“We're growing 30, 40% a month now and happy with it.”
RightMessage raised $500k from integration partners including ConvertKit and Leadpages
“No, we raised half a million. So we raised from early customers along with, Some of the companies we integrate with, like ConvertKit, Leadpages, Drip, and so on.”
RightMessage raised its early round in one week without a pitch deck
“It was back in October and it only took, it took about a week. No pitch checker. They were all friends of mine, so I just really emailed them and did it that way.”
Teachable founder Ankur Nagpal convinced RightMessage to raise venture capital
“We were going to bootstrap, but our first customer was Teachable, and Anker reached out saying, I want the product faster. Can you raise some money and build a team on it?”
Dunn: Wishes he had stayed in college instead of dropping out
“Probably would have stayed in college. I dropped out, ah, kind of wish I would have probably stuck with it a few more years, but yeah.”
RightMessage has zero direct customer acquisition spend
“We haven't spent a dime on any hard costs like acquisition costs.”
The other half of the tape: Brennan Dunn's own voice is left out of every number here. Other people bring the name up 7 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Thomas Smale 6Dan Gamito 1
Every mention by year
tap a year for its mentions
Top Founders 7
2017 1 mention in 1 episode
2016 6 mentions in 1 episode
One line per show, most statements first. The link opens Brennan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Co-founder, RightMessage | 2 | 28 | 100% 1/1 | full record on Top Founders → |