Everything Breezy Griffith said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Breezy Griffith: CPG challenger brands cannot break through under pure profitability mandates
“I do think that there's a balance between growth and profitability, and I think, you know, the pendulum used to be too far one way, right, which was grow at all costs, but then it swung the other way, and then what happens is you can't, it's too hard for a cha…”
SkinnyDipped hit 20,000 retail doors while losing money with teen gross margins
“We're available in probably at the time, 20,000 plus retail, retail doors, right? We were losing money... And we had gross margins in the teens.”
SkinnyDipped leadership paused salaries in 2022 to make employee payroll
“When I tell you we did not have money in twenty-twenty-two, we, I asked our entire, like, leadership team to put their salaries on hold just so that we could try to make payroll for the rest of the company.”
Breezy Griffith raised a funding round from 65 individual celebrity investors directly
“When I raised that money, That was not a, you know, that was not a syndicated fund. That was individually from each celebrity investor. 65 individual celebrity investors.”
Co-founder Chrissy Holler snuck into Google Seattle to pitch the cafeteria chef
“Actually Google, the Google campus in Seattle was probably one of our first big accounts, and Chrissy snuck into their cafeteria, found the chef, and convinced him to bring the product in and offer it to their employees.”
Bill Nye invested seed money in SkinnyDipped despite his financial advisor's warnings
“Actually, one of our very first investors was Bill Nye. Thank you, Bill Nye. You gave us some seed money, despite his financial advisor, I think at the time, telling him it was a terrible idea.”
Rohan Oza invested roughly $150,000 in SkinnyDipped's initial seed round
“And Rohan came in on that very first seed round. I, you know, if memory serves, I think he put a 150, a 160,000 dollars into the business.”
Breezy Griffith bluffed Target buyer about supply chain to secure chain-wide launch
“And she said, do you have any supply chain issues? And I just looked her dead in the eye and said, nope. And meanwhile, we were still in the coop producing very, very small batches. And she said, okay then, well, I'm gonna bring all of your flavors in chain-wi…”
SkinnyDipped traded new flavor exclusivity for valuable Target end-cap retail placement
“So we went back to Tanya, and we essentially Said, is there any way, anything that we can do to get an end cap, you know? And she said, do you have any other flavors that could be exclusive to Target? And we said, we literally just developed a peanut butter al…”
SkinnyDipped founders failed to coat almonds using Home Depot paint sprayers
“So we went to Home Depot, we bought a paint sprayer, We filled the paint sprayer with chocolate, and the chocolate would start to harden, so you couldn't actually get it to work, so we had to MacGyver some heat guns next to the paint sprayer to try to keep the…”
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