Brandon Bruce
Co-founder & CEO, Uncat. On 1 show, 4 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@Brandon_Bruce ↗LinkedIn ↗brandonbruce.com ↗
Brandon Bruce is the co-founder and former COO of Cirrus Insight, a sales productivity plugin integrating Salesforce with Gmail and Outlook. He currently serves as co-founder and CEO of Uncat and is a General Partner at Market Square Ventures.
1shows
4appearances
50statements
4resolved
2supported
1contradicted
50%fully supported
19said about them ↓ Everything Brandon Bruce said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Brandon Bruce argues Salesforce is not a CRM or sales tool
“I think our key kind of learning over the last few years is Salesforce is not a sales tool. Salesforce is not actually a CRM. It's kind of a misnomer. It's called the customer relationship management platform, but you know, as well as anybody, no customer rela…”
Rushing deals increases customer churn due to a lack of commitment
“If I rush you into a sale and you agree, the chance of you turning is going to be that much higher because you really haven't made that full psychological commitment yet.”
Attendance and ROI at major sales conferences are reaching saturation
“We've done historically a lot of sponsorships at conferences. We found and at least toward the end of last year, that attendance was starting to drop at some of the conferences, so we think that might be a trend. We're not sure yet. And we know there's plenty …”
Bruce: VC or PE backing inflates acquisition legal fees and payout hurdles
“If the venture capital or PE is involved, then they're going to want to protect their interests and get paid. And there's almost always going to be a pretty big lawyer and CP, CPA bill attached to it.”
Bruce: Salesforce tightened AppExchange lead generation for ecosystem partners
“I will say though, that we, and I think it's fair to say some of the others in our common market have certainly seen some pressure from Salesforce. So I think, you know, they've tightened up their marketplace, the Salesforce app exchange, which had been in the…”
Bruce: Salesforce AppExchange favors high-level biz dev over organic rankings
“When you look at the folks that are participating in the exchange, they tend to be much larger companies that are doing more high level biz dev type partnerships and less so of the organic rankings driven.”
Bruce: Low end of Salesforce integration market is commoditized
“Now the bottom of the market, I think it's fair to say has become relatively commoditized.”
Many teams overpay for marketing automation just to send newsletters
“And what we came to find out is there's a lot of teams really overpaying and under utilizing marketing automation. So they're paying the big ticket price for a big platform, but they're using it like a monthly newsletter system.”
Cirrus Insight finished 2015 with approximately $640,000 in MRR
“So the, so MRR, we finished 2015 at around six 40 K.”
Cirrus Insight maintains a $750-$800 LTV against an $85 CAC
“So our LTV right now is between 758 hundred dollars. You know, cost of customer acquisition is about 85 bucks. So, you know, we're able to recover our CIC pretty fast.”
Cirrus Insight operates at break-even to reinvest in growth
“Yeah, we basically try to keep it at break even. That's essentially our goal. So we reinvest everything in growth of the company.”
Outlook represents 75% of the market with 4-5x larger customers
“And then we're really ramping into this outlook market, which, you know, by most estimates is about 75% of the market and those customers are four or five times larger.”
Bruce: Seat-level reviews help end-user SaaS apps rank higher on AppExchange
“One of the things that helps us the most is that we are an end user based application. So you don't install Serious Insight just once for your org. Instead, if you've got a thousand salespeople, they will all use Serious Insight. And we benefit from that becau…”
Cirrus Insight exited 2015 at roughly $640k in MRR
“So the, so MRR, we finished 2015 at around six 40 K.”
Cirrus Insight reports LTV of $750-$800 and CAC of $85
“So our LTV right now is between 758 hundred dollars. You know, cost of customer acquisitions about 85 bucks.”
Bruce: Cirrus Insight targets finishing 2016 at a $15M to $20M run rate
“We've set our sights on doing, you know, about sixteen million in bookings or so. So oftentimes we'll, we'll, we'll look at top line bookings for the sales team. So trying to get those deals in the door, some of them may be multi-year but we love those all the…”
Bruce: Outlook represents 75% of the market with customers 4-5x larger than Google
“We're really ramping into this outlook market, which, you know, by most estimates is about 75% of the market and those customers are four or five times larger.”
Bruce: Cirrus Insight surpasses $1M in monthly recurring revenue
“Yeah, so we're up over a million now, which is a great milestone for the company, and got to be on the ink list last year.”
Bruce: Cirrus Insight acquires document tracking startup Attach
“So during Dreamforce, Salesforce's big conference this year we acquired a small company in Sweden called Attach that we're really excited about because we had started using it internally and really liked it.”
Bruce: Cirrus Insight ARPU has grown above $8 per month
“Yeah, it's got, it's up a bit from there should be a higher above eight now as we introduce more plans, more bundles.”
Bruce: Cirrus Insight has 150,000 paid users across 5,000 companies
“So about 5000 companies with about 150,000 total users under those companies.”
Bruce: Cirrus Insight raised just over $1M total, none in 3 years
“So our total raise all in has been a little over a million since the time we started six years ago, but we haven't taken on any additional capital, I'd say, in the last three years.”
Bruce: Cirrus Insight acquired Attach with cash rather than debt or PE
“We're not applying private equity to a deal. We didn't go out and source a venture debt to do it. We just did it because it looked like a very complimentary technology with a great team behind it that we wanted to also join with us.”
The other half of the tape: Brandon Bruce's own voice is left out of every number here. Other people bring the name up 19 times in 17 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 19
Every mention by year
tap a year for its mentions
Top Founders 19
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 3 mentions in 2 episodes 2 per episode
2016 14 mentions in 13 episodes 1 per episode
- Italian Fashion Brand Doing $12m/Year In Transaction Volume EP 227
- Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns
- EP 475: VayStays Helps 150,000+ Quickly Plan Vacations, $5M In TTM Transaction Volume with CEO Chris Brusznicki
- EP 472: $65k Crowdfunded on Angel List and 75,000 Pre-Launch Email With Youngry CEO Ash Kumra
- EP 469: SharkTank Sunk Him, Then He Won Big With $1.4M with Revestor CEO Bill Lyons
- EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
- EP 466: Agency Loses Money in 2015, $500k In Black in 2016 Helping Copmanies Market Online with CEO Greg Shanken
- EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes
- 5 more episodes that year, every mention in 2016 →
One line per show, most statements first. The link opens Brandon's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Co-founder & CEO, Uncat | 4 | 50 | 50% 2/4 | full record on Top Founders → |