Beto Perez

Everything Beto Perez said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Perez: Zumba began after forgetting aerobics tapes and using Latin music

“And the only music that I have with me in this moment, it was a cassette with Latin music, more cumbia, merengue, salsa, different kind of music.”

Beto Perez Dec 4, 2017 ▶ 2:24 Zumba: Beto Perez & Alberto Perlman (January, 2017)

HOW I BUILT THIS Assertion Not checkable as stated

Beto Perez accidentally created Zumba after forgetting his aerobics music

“And the only music that I have with me in this moment, it was a cassette with Latin music, more cumbia, merengue, salsa, different kind of music.”

Beto Perez Jan 2, 2017 ▶ 1:56 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Assertion Not checkable as stated

Perez: Kellogg's paid Zumba a $50,000 contract for cereal box DVDs

“Yeah, good contract. Like a 50 thousand dollar for the contract.”

Beto Perez Jan 2, 2017 ▶ 22:06 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Assertion Not checkable as stated

Perez: Miami Gym Audition Drew 25 People and Lasted One Hour

“And they coming in, three people, four, five, six, and one moment I had like a 25 people, and people clap every song, and the audition, it was for 15 minutes, and I danced for one hour.”

Beto Perez Dec 4, 2017 ▶ 4:48 Zumba: Beto Perez & Alberto Perlman (January, 2017)

HOW I BUILT THIS Assertion Not checkable as stated

Beto Perez: First North Miami gym audition drew 25 people for one hour

“And they coming in, three people, four, five, six, and one moment I had like a 25 people, and people clap every song, and the audition it was for 15 minutes, and I danced for one hour.”

Beto Perez Jan 2, 2017 ▶ 4:21 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Disclosure

Perez: Zumba Distributes 13 Curated Songs Monthly to Global Instructors

“When we send every month the music we select 13 songs, and we send every month to the instructors, and that means these 13 songs going to around the world in one month.”

Beto Perez Jan 2, 2017 ▶ 30:57 Zumba: Beto Perez & Alberto Perlman

The other half of the tape: Beto Perez's own voice is left out of every number here. Other people bring the name up 18 times in 2 episodes across the shows. 6 statements on the record name them. every mention, with the transcript →

Who brings them up most Guy Raz 15Alberto Perlman 3

Statements about Beto Perez, by other people (6)

HOW I BUILT THIS Insight

Perlman: Zumba's product breakthrough was replacing verbal instruction with visual cueing

“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”

Alberto Perlman Dec 4, 2017 ▶ 12:05 Zumba: Beto Perez & Alberto Perlman (January, 2017)

HOW I BUILT THIS Insight

Perlman: Zumba succeeded by offering exercise people actually want to do

“And I'm like, this guy doesn't know it, but he has discovered like the magic pill. He has discovered the exercise that people want to do instead of the exercise that people have to do.”

Alberto Perlman Dec 4, 2017 ▶ 9:52 Zumba: Beto Perez & Alberto Perlman (January, 2017)

HOW I BUILT THIS Insight

Perlman: Zumba uses non-verbal visual cueing so music leads the class

“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”

Alberto Perlman Jan 2, 2017 ▶ 11:37 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Disclosure

Perlman: Zumba's original plan was selling workout VHS tapes on TV

“And so then we said, okay, let's, we need to create some videos of your class. And basically create a collection, a DVD set. It was VHS at the time, actually, a VHS set. And sell it on TV, so we can explain where it comes from, and why, and what the results ar…”

Alberto Perlman Jan 2, 2017 ▶ 9:59 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Assertion Not checkable as stated

Perlman: Zumba infomercial script was written in Spanish phonetics

“Alberto Aguillon and I had to write the whole infomercial script in Spanish phonetics.”

Alberto Perlman Jan 2, 2017 ▶ 18:09 Zumba: Beto Perez & Alberto Perlman

HOW I BUILT THIS Assertion Supported

Perlman: Beto Perez Originally Called His Miami Dance Class 'Rumbacize'

“At that point, Beto, here in Miami, he called this class Roomba size, because Roomba in Spanish means to party,”

Alberto Perlman Jan 2, 2017 ▶ 6:54 Zumba: Beto Perez & Alberto Perlman

Every mention by year

One line per show, most statements first. The link opens Beto's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder & Chief Creative Officer, Zumba Fitness	2	6	—	full record on How I Built This →