Ben Rubinstein
Co-Founder, Yodle. On 1 show, 1 appearance. The Shows tab opens the full record on each.
Ben Rubenstein is an entrepreneur who co-founded Yodle, helping small businesses establish an online presence. He has successfully scaled two startups to substantial exits.
1shows
1appearances
13statements
4resolved
3supported
1contradicted
75%fully supported
Everything Ben Rubinstein said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Rubenstein found college experience negatively predicted success in phone sales hires
“Actually we found that college experience was a negative.”
Attitude is the most vital sales trait due to constant rejection
“And finally, by far and away, the most important characteristic was their attitude. This is a job, which was just constant rejection and you know, our best salespeople, you know, people, most salespeople are making an, especially when we're on the phone, a 102…”
Inside sales teams proved easier to scale and manage than outside sales
“The inside salespeople, it was easier to scale, easier to manage, and could be much more productive.”
Online advertising and social media for small businesses have become commodities
“Now pretty much every small business owner understands what social media is and online advertising and reputation management. So I think it made a lot of sense at the time, but and today it's very, very important. It's just more of a commodity today.”
Rubenstein calls homeownership the single biggest unlock to wealth in America
“I mean, homeownership is the biggest unlock to wealth in our country. It's one of the most important things in communities in our country that we have more people who own homes.”
PropTech demand shifted from cash offers to buy-before-you-sell bridge financing
“Now that product is pretty much dried up because people don't need that anymore. Well, there's just not as many offers on any property, right? But the products that have really taken off now are buy before you sell because previously you didn't need buy before…”
Parents in the child protective system were usually in it as kids
“The scariest pattern of all of them is the parents in the CPS system were usually kids in the CPS system.”
Future workers will juggle multiple professions, not just multiple jobs
“I think the future is going to be, we all have not only work at many companies, but we have many different professions, because technology's changing so rapidly.”
AI will diagnose employee performance, but human leaders must provide motivation
“I don't think AI is going to be able to motivate you. I think there's going to be great leaders that are going to, well, maybe it will be able to motivate you, but I think AI will be great at diagnosing where you need to improve. So I think that combination of…”
Rubenstein notes the Yellow Pages was a $20 billion market in 2005
“We saw the yellow pages in the 2005 was a twenty billion dollar market.”
Yellow Pages ads used to cost local businesses $10,000 a month
“Those ads in the yellow pages were really expensive. It would be 10,000 dollars a month for a full page ad for like a plumber.”
In-person sales achieved higher close rates and order sizes than phone sales
“The close rate was higher of people in person, right? Actually, the order size was actually higher as well.”
One line per show, most statements first. The link opens Ben's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 AMERICAN OPTIMISTLEDGER | Co-Founder, Yodle | 1 | 13 | 75% 3/4 | full record on American Optimist → |