Bayard Winthrop
Founder & CEO, American Giant. On 1 show, 2 appearances. The Shows tab opens the full record on each.
1shows
2appearances
39statements
6resolved
5supported
1contradicted
83%fully supported
2said about them ↓ Everything Bayard Winthrop said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Trump and Biden Administrations Maintained Surprisingly Consistent Protectionist Trade Policies
“Two pretty opposed administrations, obviously. They're quite consistent on trade policy. Bob Lighthizer, who is the U.S. Trade Representative under Trump, right? And Ambassador Tai under Biden actually see the world quite similarly and are doing good work.”
American Giant Could Produce a High-Quality 100% Domestic Cotton T-Shirt for $15
“I mean, I could produce a great quality, hundred percent cotton t-shirt that you would love. That would retail for 15 bucks or less.”
Winthrop: Abandoning local manufacturing and quality alienates core brand customers
“If you lost that foundation, if you lost that commitment to quality, you lost that value system that supported local manufacturers, your core customers would leave you, and when they left you, eventually you'd lose everybody.”
Winthrop: Committing to American-made supply chains gives brands a competitive edge
“If you exist on a foundation of a commitment to a type of a supply chain like American made or a really high quality that gives you a leg up, you could stand out and do something unique and something that, that customers would really value.”
Winthrop: Patriotism and domestic manufacturing support are fundamentally nonpartisan
“I view those types of things as patriotic and nonpartisan in their very nature. And this idea that Let's say the conservatives have claimed a patriotism I find to be just wrong. I think that we're all, you know, most Americans are deeply patriotic and they mig…”
U.S. Foreign Policy Purposefully Sacrificed Domestic Manufacturing for Cheap Consumer Goods
“We made a bipartisan decision to place consumption at the center of our foreign policy. We felt that getting consumers the cheapest prices and the most choice was the absolute best thing to do, as opposed to putting manufacturing at the center of our foreign p…”
Winthrop: US manufacturing has far stronger legal protections than Bangladesh or China
“And to be clear, if you make stuff in the United States, you get the human rights benefits, the environmental benefits, the worker safety benefits that are baked into domestic law in a way that if you make it somewhere else, like Bangladesh or China, there are…”
Policymakers and Retailers Bear Far More Responsibility for Domestic Manufacturing Than Consumers
“Probably policymakers number one probably retailers number two and brands number
Three, and then consumers, I think, are fourth and the least important, because I think consumers have got to act rationally, and they should.”
Winthrop: Overseas manufacturing often exceeds American capabilities
“There's phenomenal stuff being made overseas in many cases better than what the American capability still has, but there are benefits by staying local as well that are rooted in quality and responsibility, I think.”
Winthrop: The US is competitive in manufacturing T-shirts domestically
“There's a lot of things in, in, in the short term that people could shift domestic T-shirts. The U S is actually quite competitive in those categories.”
Atlas Snowshoe Faked Retail Distribution to Land Its First Major Account
“They'd been interviewed by a reporter for the San Francisco Chronicle, and they were nobody at that point. They were just getting started. And the reporter said, where can I get this thing? And one of the guys said, oh, they sell it at Marmot Mountain Works in…”
Freebord's Inherently Dangerous and Difficult Product Severely Constrained Its Market Growth
“Getting it to any substantial size was very difficult because of the inherent constraints on a dangerous product that's hard to learn. On the other hand, the people that learned how to ride it were and are totally fanatical about it.”
Winthrop: Well-made, indestructible American goods are missing from the modern market
“These iconic American, well-made, indestructible, beautiful things, and how they're, that wasn't in the market today, period.”
Winthrop: Eradicating manufacturing jobs creates severe national class division
“Believe pretty fundamentally that if we continued to Or continue down that path. We are going to start to create, you know, a country that is really divided and people that, you know, have college degrees and can go on to be bankers and people that don't and t…”
American Apparel Brands Must Rebuild Fragmented Domestic Supply Chains From Scratch
“If you go to China today and you and I want to launch a, let's say, a jacket business, we can go order a 100,000 jackets in pink and 250,000 jackets with a hood in orange, and we can do a turnkey, just write the order. You can't do that domestically. Couldn't …”
Virtually All Modern Apparel Brands Are Just Purchase-Order-Writing Marketing Businesses
“And most brands, virtually all of them, and most retailers are not in that business. They are in the purchase order writing business. And so you have to become a manufacturer again, the way they all were. You know, they all were manufactured businesses, 20, 30…”
Winthrop: Physical stores provide customer exposure online brands cannot affordably match
“Physical stores and resellers provide a critical piece of the puzzle, which is just exposure to customers that an online brand only has a much harder time doing. And it's expensive to try to do that online.”
Conservative Apparel Forecasting Triggers Persistent Sellout Cycles and Inflates Demand
“If you get it wrong, you just, you'll bankrupt the business. And so we, so you end up being conservative in those bats. And that conservatism ended up in sellouts, and the sellouts added to demand”
Winthrop: US manufacturing will always cost more than China, but volume narrows gap
“There's an inherent cost structure by making the United States that is forever going to make it more expensive than, let's say, Manufacturing in China, but you can close the gap down massively if there was volume and commitment there.”
Winthrop: Flannel is the hardest to manufacture among iconic American silhouettes
“There's the t-shirt, there's the sweatshirt, there's the blue jean, and there's the flannel shirt. And of those four, the flannel is the most complicated and much more complicated than I would Even give it credit for.”
Winthrop: Modern retail flannels are printed fabric rather than yarn-dyed
“And print flannel on it. And that is what you buy today.”
WeWork Co-Founder Miguel McKelvey Acquired a Controlling Stake in American Giant
“And he's now our main investor. And I think it was a condition on his investment that he wanted to be able to really have a long-term view about How to build something great and be able to do the things that he felt were important. And so it was really importa…”
Winthrop: American Giant supply chain is 99% US-made
“We do basically everything domestic from the cotton up. That's just a good guiding principle that keeps us committed to what we're trying to do here, and it's not, we're not total purists about it, but we're 99% pure about it, I would say.”
The other half of the tape: Bayard Winthrop's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Guy Raz 1
Statements about Bayard Winthrop, by other people (1)
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How I Built This 1
2025 1 mention in 1 episode
One line per show, most statements first. The link opens Bayard's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Founder & CEO, American Giant | 2 | 39 | 83% 5/6 | full record on How I Built This → |