American Apparel Brands Must Rebuild Fragmented Domestic Supply Chains From Scratch
Bayard Winthrop · American Giant: Bayard Winthrop · Jul 1, 2024 · at 32:48
Bayard Winthrop, founder and CEO of American Giant, explains the operational hurdles of building an apparel brand with 100% US-sourced and manufactured materials.
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“If you go to China today and you and I want to launch a, let's say, a jacket business, we can go order a 100,000 jackets in pink and 250,000 jackets with a hood in orange, and we can do a turnkey, just write the order. You can't do that domestically. Couldn't then, can't now. What you have to do is you have to assemble an actual supply chain of all of its component parts.”
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