Aseem Badshah
Managing Director, QuestionPro. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveoperator@aseemb ↗LinkedIn ↗questionpro.com ↗
Aseem Badshah was the founder and CEO of Socedo, a Techstars-backed B2B social lead generation platform that scaled to over $1.5M in annual revenue. He previously founded marketing agency Uptown Treehouse and currently oversees international regions as Managing Director at QuestionPro.
1shows
2appearances
26statements
1resolved
1supported
0contradicted
100%fully supported
3said about them ↓ Everything Aseem Badshah said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Badshah: Outbound SDR models trap SaaS startups in crowded competitive echo chambers
“What we learned is as having an SDR and going completely outbound, that's when you're going to run into all of that competition, right? Because everybody is sitting in that echo chamber. But if you can have a good product with a very simple value prop and let …”
Badshah: Socedo turns away B2C leads to focus exclusively on B2B
“So that's when we started the segment and say, Hey, listen, on the sales side, we're going to really focus on just selling to B to B companies that can actually leverage this system for their sales team. And we're going to start to turn away the B to C compani…”
Badshah: Socedo intentionally paused growth to lock in product-market fit
“So we are, we're continuing to grow and I think we're relatively flat to where we were probably about six months ago. Again, we're kind of going through that cycle of figuring out what we're going to be. Are we playing at the enterprise side of the market, the…”
Badshah: Do not double headcount just to grow top-line revenue
“What you don't want to do is you don't want to say, Hey, we're at 20 employees. We're going to grow to 40 just for the sake of growing top line revenue, but we're going to be running in the wrong direction. We're going to go collect a whole bunch of B to C cus…”
Badshah: Hootsuite was built to manage audiences, not grow them
“Hootsuite and these other social media management systems have really been built to manage an audience, not to necessarily grow an audience. And so this is great for B to C marketers, where what you're doing is you're publishing content to a very large populat…”
Socedo deliberately targets slower 2x growth in 2017 to prioritize retention
“Right now we're actually looking at it and saying, Hey, we're going to slow down growth a little bit in 2017 and really kind of target to do a two X in 2017 while we focus on taking the customers that we have today and really becoming more and more core with t…”
Badshah: Raising a $5M Series A is pointless without deployment capacity
“I mean, there's no point in going and doing a five million dollar series A if we can't make use of that capital very quickly.”
Socedo achieves 90% Twitter-to-LinkedIn match accuracy and 80% email accuracy
“We don't guarantee an accuracy rate, but our accuracy rates are pretty high. So we normally see accuracy of about 90% when we're going from a Twitter account to a LinkedIn account match. And then from email address, you kind of get to accuracy rates around 80%…”
Badshah: Socedo is at a $2.5M ARR run rate
“I think we were a little bit higher there and, you know, again, are kind of in a two and a half range now.”
Socedo's average contract value is $12,000 to $15,000 annually
“Average is around 12,000 to 15,000 dollars a year.”
Socedo has raised $1.5 million in capital to date
“So we've raised about 1.5 million to date and you know, kind of been extremely capital efficient, right?”
Socedo grew revenue 3x in 2016 and reached 200 paying customers
“So 200 customers, we grew revenue about three X in 2016 and are growing quickly into 20 17 as well.”
Some enterprise customers pay Socedo up to $500,000 per year
“And some customers are paying all the way up to half a million, you know, a year and then smaller
Customers as well”
Socedo generates all inbound leads using its own demand generation platform
“So we don't actually spend a lot of money on marketing. We really kind of drink our own champagne and all of the leaves that are coming in are really kind of coming from our own system.”
Socedo enriches data using FullContact, Clearbit, SellHack, and direct social feeds
“So full contact is one of them. Clearbit is one that we use. And then we look at, you know, providers like cell hack and others, and then we connect right into the social media feeds as well.”
Socedo's gross monthly customer churn is approximately 2%
“So our gross customer churn monthly is around two percent.”
Socedo achieves net negative revenue churn through monthly customer upgrades
“We are. Yes, exactly. So we see greater upgrades than churn on a monthly basis.”
Socedo's customer acquisition cost is approximately $6,000
“We pay around 6000 dollars to acquire a customer.”
Socedo estimates its customer lifetime value at approximately $20,000
“We look at lifetime value today is around 20 K.”
Badshah: Socedo sets Account Executive quotas at $4,000 monthly MRR
“So we're now, I think around about 4000 dollars in MRR per month per AE.”
Badshah: Socedo enterprise accounts start at $1,000 monthly license fees
“We do grow our enterprise companies, but they all kind of start there around a thousand dollars per month on their licenses.”
Badshah: Microsoft CEO Satya Nadella is a close mentor
“Hometown hero Satya Nadella, one of my close mentors, and he's just doing some fantastic things.”
The other half of the tape: Aseem Badshah's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Nathan Latka 3
Every mention by year
tap a year for its mentions
Top Founders 3
2017 3 mentions in 2 episodes 2 per episode
- EP 584: FlightFox YC Founder: We Talk About When To Quit All The Time, $700k Revenue, Making Travel Way Easier with CEO Lauren Sullivan
- EP 582: Simplero SaaS Team of 2 Makes $1M Per Year, Bootstrapped, Totally Happy Helping Users Sell Courses with CEO Calvin Correli
- every mention in 2017, scene by scene →
One line per show, most statements first. The link opens Aseem's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| TOP FOUNDERSLEDGER | Managing Director, QuestionPro | 2 | 26 | 100% 1/1 | full record on Top Founders → |