Asim Badshah, founder and CEO of Socido, discusses team efficiency metrics and Account Executive sales quotas.
0:00 / 0:05exact quote · 5.8s
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“So we're now, I think around about 4000 dollars in MRR per month per AE.”
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“What we learned is as having an SDR and going completely outbound, that's when you're going to run into all of that competition, right? Because everybody is sitting in that echo chamber. But if you can have a good product with a very simple value prop and let …”
Aseem BadshahNov 8, 2017▶ 10:15837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
Disclosure
Badshah: Socedo turns away B2C leads to focus exclusively on B2B
“So that's when we started the segment and say, Hey, listen, on the sales side, we're going to really focus on just selling to B to B companies that can actually leverage this system for their sales team. And we're going to start to turn away the B to C compani…”
Aseem BadshahNov 8, 2017▶ 6:17837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
Disclosure
Badshah: Socedo intentionally paused growth to lock in product-market fit
“So we are, we're continuing to grow and I think we're relatively flat to where we were probably about six months ago. Again, we're kind of going through that cycle of figuring out what we're going to be. Are we playing at the enterprise side of the market, the…”
Aseem BadshahNov 8, 2017▶ 6:57837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
Insight
Badshah: Do not double headcount just to grow top-line revenue
“What you don't want to do is you don't want to say, Hey, we're at 20 employees. We're going to grow to 40 just for the sake of growing top line revenue, but we're going to be running in the wrong direction. We're going to go collect a whole bunch of B to C cus…”
Aseem BadshahNov 8, 2017▶ 8:18837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
Opinion
Badshah: Hootsuite was built to manage audiences, not grow them
“Hootsuite and these other social media management systems have really been built to manage an audience, not to necessarily grow an audience. And so this is great for B to C marketers, where what you're doing is you're publishing content to a very large populat…”
Aseem BadshahNov 8, 2017▶ 12:20837: SaaS: A Good Reason to Have Flat Growth at $200k MRR
PredictionNot checkable as stated
Socedo deliberately targets slower 2x growth in 2017 to prioritize retention
“Right now we're actually looking at it and saying, Hey, we're going to slow down growth a little bit in 2017 and really kind of target to do a two X in 2017 while we focus on taking the customers that we have today and really becoming more and more core with t…”
Aseem BadshahFeb 27, 2017▶ 6:24EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah
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