Antoine Le Nel
Chief Growth & Marketing Officer, Revolut. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorinvestor
Antoine Le Nel is the Chief Growth and Marketing Officer and Partner at Revolut. He previously served as Vice President of Growth at King, overseeing growth for Candy Crush.
1shows
1appearances
39statements
5resolved
2supported
0contradicted
40%fully supported
4said about them ↓ Everything Antoine Le Nel said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Le Nel: Good product managers don't need A/B testing
“If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product.”
Le Nel: Focusing on CAC leads to acquiring the worst customer cohorts
“There's no CAC discussion. We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.”
Le Nel: Growth marketing fails when operators rely on channel dogma
“I think it's when you start bringing a little bit of belief. I think the less you believe in, the Better it is, you know. I have no belief in anything, you know. I have no belief in anything. Like, it's true, you know, because... Well, I don't necessarily beli…”
Le Nel: Investing in brand marketing early on is a mistake
“Investing in brand in the early days is the worst decision you can make.”
Le Nel: Ad platforms use privacy as a pretext for untracked brand spend
“I think there is a lot of bullshit on On privacy, where they use as well sometimes this pretext to just reposition their platform as a brand platform, and because it's brand, just spend whatever you want, and you don't track anything, and it's better for them.…”
Antoine Le Nel: Product Is Art, Growth Is Science
“Product and growth is very different. All right. So I think product should be more about art and a bit less about science when growth should overrate on science.”
Le Nel: A tech company's edge stems from measuring what competitors cannot
“At the end of the day, your competitive advantage will always come from your ability to measure more than your competitors, because then suddenly you're gonna do that.”
Antoine Le Nel increased Revolut's CAC to drive higher ROI
“So what I've done by, I've been arriving at Revolut is that I increased CAC significantly, but I improved ROI significantly too.”
Le Nel: Revolut sets targets so high the company never reaches them
“We never reach our targets, you know, because our targets are much greater than what we, than what we're achieving.”
Le Nel: Decisive binary choices outperform prolonged debates despite false positives
“If we say yes, it's yes. If we say no, it's no. And then we move on. And there are some false positive, you know, into it. You know, there are definitely some false positive, where we may say yes, and it should have been a no, and we said no, it should have be…”
Antoine Le Nel: Growth is driven by granular execution, not moonshots
“They fish for the moonshot and so on, while actually it's just down there being excellent in the execution in everything you do at the lowest level of granularity.”
Le Nel: Early brand awareness is driven by product penetration
“I think in the early days, actually your brand awareness is driven by your product penetration and not the other way around.”
Le Nel: Product localization is completely overrated
“I think the idea of localization is completely overrated.”
Le Nel: Growth is fundamentally a bidding war against competitors
“Growth is a bidding war, right? It's a bidding war. It's about whether you're able to bid above everyone else.”
Le Nel: A/B testing increases time to market
“A-B testing increases your type to market. Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch.”
Le Nel: King unlocked TV ad measurement long before any gaming competitor
“So, for example, at King, what we cracked We cracked the TV measurement framework way before everyone, and therefore we were the only company running TV.”
Le Nel: Product teams build viral engines; growth teams operate them
“I think the way I like it I like it to work is that the product team builds the end, build the variety engine, and growth operates it. So you build something that is that you can parameter, you know, with parameters, and then you let growth play with it, you k…”
Revolut uses airport card vending machines for brand ad attribution
“So what we do in airport, which is pretty cool, is that, so we do the advertising on jet bridges and so on, you know, if you, if you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending mach…”
Le Nel: Upper-funnel brand marketing directly boosts conversion metrics
“Yeah, so investing more in this in this brand campaign was the big thing, and really identifying the ability that the brand marketing can improve your conversion metrics.”
Le Nel: Generalist marketers belong in management, not execution
“I'm a strong believer of specialists, and that people should be experts in what they do, and generalist marketers are good in managerial positions, but not at doing things necessarily, you know, and that's why we have people who are experts in mid funnel, expe…”
Monthly review meetings waste employee time on executive presentations
“If you had a meeting on, I mean, only once a month and so on, you would actually spend, I mean, we know how teams are, you know, they spend the last two, three days, you know, just preparing the presentation for the exec. It's a waste of time.”
Antoine Le Nel: Economic maturity negatively correlates with fintech penetration
“I think there is a negative correlation between the maturity of the economy and the penetration of fintech.”
Le Nel: 15-Minute Meetings Work Remotely But Fail In Person
“A meeting of 15 minutes remotely works. In the real world, it doesn't work.”
The other half of the tape: Antoine Le Nel's own voice is left out of every number here. Other people bring the name up 4 times in 4 episodes across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 4
Every mention by year
tap a year for its mentions
20VC 4
2025 4 mentions in 4 episodes 1 per episode
- Index Ventures Partner, Martin Mignot: Figma, Scale, Wiz: Inside Index’s Decacorn Factory · 20VC with Harry Stebbings
- 20VC: Four Traits of the Most Successful Founders | How to Hunt and Close Talent Like a Pro and Where All Founders Go Wrong | Lessons Raising $397M From the Best Investors in the World with Eléonore Crespo @ Pigment
- George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
- TS Anil, CEO @Monzo: From Layoffs, Downrounds and Low Employee NPS, To $1BN in Revenue | E1254 · 20VC with Harry Stebbings
- every mention in 2025, scene by scene →
One line per show, most statements first. The link opens Antoine's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Chief Growth & Marketing Officer, Revolut | 1 | 39 | 40% 2/5 | full record on 20VC → |