“A-B testing increases your type to market. Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch.”
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Insight
Le Nel: Good product managers don't need A/B testing
“If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product.”
Antoine Le NelOct 18, 2024▶ 6:02Antoine Le Nel, CGO @Revolut: How Revolut Launch and Grow Products & Why CAC is a BS Metric | E1216 · 20VC with Harry Stebbings
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Le Nel: Focusing on CAC leads to acquiring the worst customer cohorts
“There's no CAC discussion. We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.”
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Le Nel: Growth marketing fails when operators rely on channel dogma
“I think it's when you start bringing a little bit of belief. I think the less you believe in, the Better it is, you know. I have no belief in anything, you know. I have no belief in anything. Like, it's true, you know, because... Well, I don't necessarily beli…”
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Insight
Le Nel: Investing in brand marketing early on is a mistake
“Investing in brand in the early days is the worst decision you can make.”
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“Product and growth is very different. All right. So I think product should be more about art and a bit less about science when growth should overrate on science.”
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