Andy Katz-Mayfield
Co-Founder & Co-CEO, Mammoth Brands. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@AndyKatzM ↗LinkedIn ↗mammothbrands.com ↗
In 2013, Andy Katz-Mayfield co-founded direct-to-consumer grooming company Harry's alongside Jeff Raider. Under his leadership, the company acquired German blade manufacturer Feintechnik, expanded into major retailers, and evolved into multi-brand CPG holding company Mammoth Brands.
1shows
1appearances
13statements
3resolved
1supported
1contradicted
33%fully supported
4said about them ↓ Everything Andy Katz-Mayfield said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Meaningful physical product improvement is difficult without owning the manufacturing process
“It's, it would be really difficult to meaningfully inflect product improvement without actually owning the manufacturing process.”
Harry's captured over 50% of Target's razor category market share overnight
“When we launched in Target, we took over 50% market share of the category at Target overnight.”
Razor blade prices were historically inflated by an effective monopoly
“There is a single player that really dominates this industry. And that was also true of Warby Parker. And one of the reasons why prices were so inflated is that there was effectively a monopolist.”
Consumer hardware like razors cannot launch with a software-style minimum viable product
“There isn't really like an MVP here. Like we need this thing to work out of the gate. Like it's a razor. We need the product to be good. We need the inventory.”
Agile software-style testing and iteration methods do not work in manufacturing
“And of course, in a manufacturing environment, like, you need to be more planful. You can't just, like, test and learn things on the fly. On a website, you can do that stuff.”
Only 15 to 20 people globally have founded two multi-billion-dollar companies
“So there's probably, you know, 15 or 20 people on the planet who can say that they've successfully started two multi-billion dollar companies.”
Razor blades require complex manufacturing unlike other commoditized consumer packaged goods
“Most consumer packaged goods are reasonably commoditized. There's probably a hundred manufacturers, you know, throughout the world that can make, or, you know, thousands that can make soap or, Hairstyling products or whatever. And razor blades, not so. There i…”
Razor blade manufacturing complexity comes from high-velocity precision edge grinding
“The grinding process, Which is really where the secret sauce of razor blade manufacturing comes in. It's the actual grinding of this very thin steel to get that edge and get that shape is a very hard process to perfect, and to get billions of these things made…”
Harry's raised $100M in debt and equity to buy its German manufacturer
“And so we were able to get commitments for. Sixty five million dollars of equity. We then went to Germany to raise. Thirty five million dollars of debt, which was a whole different challenge to convince these, like, very conservative German bank lenders to len…”
Harry's generated up to $10M in annualized revenue before buying its factory
“We went, you know, from a, you know you know, a sort of technology enabled startup You know, that was doing, I don't know what we were doing at the time, Jeff, you know, five or ten million dollars of revenue on an annualized basis to like a fully vertically i…”
Gillette held a massive 70% global market share in the shaving industry
“Gillette globally had, you know, 70% market share, like truly insane.”
Harry's evolved its corporate vision from a single brand to a next-generation P&G
“The vision really evolved from, hey, we're gonna build, you know, a next generation Gillette or a next generation Old Spice, you know, from a Harry's brand standpoint to, hey, we're gonna build a next generation, you know, Procter & Gamble. Like, we wanna, we …”
Harry's initially explored partnering with private equity to acquire public competitor Edgewell
“I actually talked to a couple private equity firms about, because Edgewell was a public company, but a reasonably small public company, about trying to buy them
Take them private and fold it into our business.
That was actually how it started.
And we could nev…”
The other half of the tape: Andy Katz-Mayfield's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Guy Raz 3
Statements about Andy Katz-Mayfield, by other people (1)
Equal co-founder equity is crucial for aligning long-term economic incentives
“I think that's actually been really important for us to like having the same economic incentives all the time, same ownership. Like it's just good, you know, equal partnership. That's I'm really glad we did that in retrospect.”
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How I Built This 3
2024 3 mentions in 2 episodes 2 per episode
One line per show, most statements first. The link opens Andy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Co-Founder & Co-CEO, Mammoth Brands | 1 | 13 | 33% 1/3 | full record on How I Built This → |