Anastasia Trofimova
Founder, Sundae. On 1 show, 1 appearance. The Shows tab opens the full record on each.
1shows
1appearances
14statements
6resolved
3supported
2contradicted
50%fully supported
3said about them ↓ Everything Anastasia Trofimova said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Trofimova: CPG brands spend $2T globally on untraceable marketing
“It's two trillion dollars globally is what they spend on marketing, completely in the blind, with no traceability.”
Trofimova: 80% of consumers start grocery shopping on social media
“80% of modern consumers start their grocery shopping journey by opening social media to look for inspiration of what to cook for dinner from their favorite food creators.”
Trofimova: Nearly one-third of all Instagram content is food and recipes
“In fact, almost a third of all Instagram content is food and recipe content.”
Trofimova: Sundae makes $10 to $20 per shopped grocery basket
“For every basket that gets shopped, we make between 10 to 20 dollars.”
Trofimova: Nestlé spends over $1B annually on US digital marketing
“If you take just one brand, let's say Nestle, they're spending over just in the US and just on digital marketing over a billion dollars every year.”
Trofimova: Sundae pilot increased a Swedish brand's conversion rates 22x
“We did a pilot with a Swedish brand. They were paying us 4000 dollars a month. And in the end of the pilot, we increased their conversion rates by 22 times, so they were happy to pay us double.”
Trofimova: US online grocery grew from 2-3% in 2019 to nearly 20%
“So I can tell you that in 2019, just in the US, online grocery shopping was two or three percent of the total market. Now it's almost 20%.”
Trofimova: Social commerce will grow 14x over the next five years
“And the same with the social commerce. I think it grew three X in the last three years, and it's going to 14 X in the next five years.”
Trofimova: Sundae Needs 4,000 Monthly Orders for $1M ARR
“And just to put things in perspective, so we project that we actually need about 4000 monthly shops to generate one million in ARR.”
Trofimova: Sundae is integrated and collecting commissions from a national retailer
“We're integrated, and we are receiving the commission from them. So it's not an if, it's not a when, it's happening.”
Trofimova predicts Sundae will close funding round above a $7M valuation
“Seven million is a little bit lower valuation than what we will probably close this round at.”
Trofimova: Sundae is raising $1.5M with $500K already secured
“We are raising 1.5 million dollars. Half a million is already secured, and we are looking for a US based lead because US is our main market.”
Trofimova: Creator platform LTK is worth over $2 billion
“I mean, there are many companies, let's say LTK, or like to know. I mean, they're worth over two billion dollars right now, and we see that their success is really driven by the app.”
The other half of the tape: Anastasia Trofimova's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →
Statements about Anastasia Trofimova, by other people (3)
McAndrew: I maintain an anti-management consultant stance on founders
“And I'm always dubious about management consultants. You know, that's like, I definitely have an anti management consultant stance and she won me over anyway, which is impressive.”
Yin: Hustle Fund's $7M cap offer for Sundae is final
“Yeah, that is our final offer. I think, you know, unfortunately, just kind of where we play in the sphere. I think valuation is really important to us. We write small checks, so we have to kind of make it count, you know, as an investor.”
One line per show, most statements first. The link opens Anastasia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 THE PITCHLEDGER | Founder, Sundae | 1 | 14 | 50% 3/6 | full record on the Pitch → |