Trofimova: Sundae makes $10 to $20 per shopped grocery basket
Anastasia Trofimova · LTK for Food… Will VCs invest in this $10 TRILLION market!? · Jun 18, 2025 · at 8:46
Anastasia Trofimova, founder of Sundae, breaks down the platform's unit economics and monetization from retailers and brands on The Pitch.
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“For every basket that gets shopped, we make between 10 to 20 dollars.”
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More from Anastasia Trofimova
Trofimova: CPG brands spend $2T globally on untraceable marketing
“It's two trillion dollars globally is what they spend on marketing, completely in the blind, with no traceability.”
Trofimova: 80% of consumers start grocery shopping on social media
“80% of modern consumers start their grocery shopping journey by opening social media to look for inspiration of what to cook for dinner from their favorite food creators.”
Trofimova: Nearly one-third of all Instagram content is food and recipes
“In fact, almost a third of all Instagram content is food and recipe content.”
Trofimova: Nestlé spends over $1B annually on US digital marketing
“If you take just one brand, let's say Nestle, they're spending over just in the US and just on digital marketing over a billion dollars every year.”