People, every show

Amy Appleyard

SVP of Sales, North America, Mimecast. On 1 show, 1 appearance. The Shows tab opens the full record on each.

executiveinvestor@AmyAppleyard1 ↗LinkedIn ↗mimecast.com ↗

Amy Appleyard is a cybersecurity and SaaS revenue executive who has led sales organizations at companies such as Mimecast, LastPass, and Malwarebytes. She is also an investor with Stage 2 Capital.

What they said4 Shows1

Everything Amy Appleyard said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Insight

Appleyard: Spending One Year in an SDR Role Benefits Any Career

“You'll never regret, even if you just spend a year as an SDR or BDR, whatever you want to do for the rest of your career, you will always benefit from it, and I think just helping to encourage people to take that risk, like, seeing it as a path to anything. It…”

Amy Appleyard Dec 30, 2021 ▶ 6:32 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

SAASTR Insight

Appleyard: Sales reps rarely leave cybersecurity once they pass one year

“In the cybersecurity industry, you often just need to spend a year just understanding the industry, and once you've learned all of that, even if you don't want to be a salesperson, you usually don't want to leave the industry.”

Amy Appleyard Dec 30, 2021 ▶ 14:32 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

SAASTR Insight

Appleyard: Mandating Deal Shadowing for SDRs Accelerates Account Executive Ramp Times

“Like it happens maybe because it's a big deal or because somebody is being mentored, but if that were actually built into the program, you would need more SDRs because they would have less time and, But I think if you did that, it would make the ramp time into…”

Amy Appleyard Dec 30, 2021 ▶ 33:41 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

SAASTR Insight

Appleyard: SDR hiring is the biggest lever for company-wide diversity

“As any sales leader knows, especially if you have an SDR organization, if your company has a goal of changing sort of the composition of the organization, we hire so many people in sales, and they, we hire them in so much in that entry level role, and they can…”

Amy Appleyard Dec 30, 2021 ▶ 36:19 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

One line per show, most statements first. The link opens Amy's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	SVP of Sales, North America, Mimecast	1	4	—	full record on the Official SaaStr Podcast →