Amanda Malko
Chief Revenue Officer, Thinkific. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Amanda Malko is a B2B SaaS executive who served as Chief Marketing Officer at G2 and led partner programs and marketing at Mailchimp. She has scaled high-growth technology companies and contributed to multiple major acquisitions, including 360i and Mailchimp.
1shows
1appearances
17statements
15resolved
13supported
0contradicted
87%fully supported
Everything Amanda Malko said on any show that made the record, most notable first. Each card names its show and opens the statement there.
82% of enterprises decide on software in six months or less
“82% of enterprises, a thousand employees or more, are saying, I don't need more than six months to make a decision.”
67% of buyers only engage sales after making a purchase decision
“Perhaps more startling, 67% of companies usually engage a salesperson after they've already made a decision.”
55% of buyers decide on $20K+ software in under three months
“55% of buyers say that they need less than three months to make a decision of 20,000 dollars or more.”
20% of B2B buyers prefer purchasing via third-party marketplaces or VARs
“One in five buyers prefers to buy from someone other than you. A third party marketplace, a bar, a value added reseller.”
Only 4% of software buyers trust traditional analyst firms the most
“Only four percent of buyers trust traditional analysts and market research firms the most when they're making decisions.”
81% of B2B software buyers expect to see ROI within six months
“And 81% of respondents said, I need to see an ROI in six months or less.”
60% of software buyers evaluate competitors before contract renewal
“At some point, when your contract is about to expire, or the customer is saying, I've been working with your product for a while, renewal is coming up, 60% are going to be watching other companies and checking to see if they should stay with you.”
Software spend per employee hit an all-time high in Q2 2021
“We saw dips in software spend immediately following COVID, and now in Q two, we just surpassed the highest software spend per employee that we've seen at G two to date.”
55% of surveyed software buyers plan to increase spend next year
“Even better, in our survey, 55% of buyers said they're going to spend more next year as well.”
Companies bought an average of 124 software products in early 2021
“Just in the first half of this year, it's higher than we've ever seen. On average, a 124 software products per company.”
86% of software buyers rely on peer reviews for purchasing decisions
“What they do unanimously say, 86% of the people we surveyed look to peers and peer reviews to inform their decisions.”
Shopify partners generated $12B in 2020 versus Shopify's $3B in revenue
“Shopify had almost three billion in revenue in 2020. And over twelve billion is what Shopify partners generated for themselves through the Shopify partner program that same year.”
42,000 Shopify partners referred at least one new customer in 2020
“42,000 partners in their community referred at least one new customer to Shopify that same year.”
One in three software buyers prefers complementary products from same vendor
“One in three buyers prefers to buy complimentary products from the same company.”
Asana maintained a 115% net retention rate at IPO despite SMB focus
“Asana has a number of small business customers, and yet, even with their blended NRR, it's still at a 115% at the time of their IPO.”
Snowflake set the SaaS benchmark with a 168% NRR at IPO
“Snowflake, I mean, really setting the bar for all of us, I don't, I'm, I don't know. I feel like this bar is incredibly high, but, you know, very aspirational at a 168%.”
G2 attracts 60 million software buyers to its platform annually
“There are tremendous learnings and insights from sixty million software buyers on gto.com every year, and so that's what I'm going to talk about today, is sharing some of those key takeaways and what they mean for you, whether you sell to small business or ent…”
One line per show, most statements first. The link opens Amanda's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 SAASTRLEDGER | Chief Revenue Officer, Thinkific | 1 | 17 | 87% 13/15 | full record on the Official SaaStr Podcast → |