Everything Allan Martinson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Martinson: Senior Estonian tech engineers earn roughly $70,000 to $80,000 annually
“I would say it's a four to 5000 euros per month, which translates into like 70 to 80,000 dollars.”
Martinson: Xolo generates approximately €400,000 in MRR
“We have about 400,000 euros in MRR right now.”
Martinson: Freelancer ARPU cannot scale endlessly through upselling
“Our ARPU has been pretty stable, and so it's not too much upsell, because our customers are really small businesses, or maybe even like part-time freelancers. You can't increase ARPU like endlessly with those guys, which means that then almost all of our marke…”
Martinson: A $100M valuation ballpark for Xolo's Series B is reasonable
“But yes, I believe you are speaking about the right ballpark. But again, I've seen sometimes it's dangerous to come up with numbers and sometimes you hit too low, sometimes you hit too high.”
Martinson: Xolo average subscription price is €70 to €80 per month
“The majority of our revenues coming from subscription payments. So it was, it is anything between 29 to a 199, depending on the package, depending on the country and the level of the service. So in average is about 70 euros, 80 euros, and like closer to a hund…”
Martinson: Xolo transactional contractor product processed nearly €2M in monthly GMV
“If you take that particular product and where we only charge our transactional fee, it's close to two million euros processed.”
Martinson: Xolo paying customers generate €20M to €25M per month
“The total amount of the revenue of our customers, our paying customers, it's about 20, twenty-five million per month.”
Martinson: Hired CEO's equity matches Xolo's original co-founders
“Yeah, I can say that my equity interest is on par with the founders. So yeah, there is no discrepancy on that front.”
Martinson: Xolo has 5,000 to 6,000 paying customers and 100,000 signups
“Today we have about five, 6000 paying customers. And since we have a freemium product, people can sign up. And as I said, we have a 100,000 people signed up”
Martinson: Early-stage investors own about 50% of Xolo's cap table
“We have about half of our cap table in the hands of Seed, pre-seed, and series A investors.”
Martinson: Xolo's ESOP pool represents 15% to 16% of cap table
“Yeah, we do have ESOP covering all of our employees, and we are in a bit, like, non-standard situation because we have several high-level executives who joined later, so that's why our ESOP is probably a bit bigger than usual, so it's about 15, 16% of the cap …”
Martinson: Xolo is targeting a 15M to 18M euro Series B round
“It's about 15, eighteen million euros that we are targeting right now.”
Martinson: Most Xolo Churn Is From Solopreneurs Exiting Freelancing
“The majority of our churn is actually coming because the customers, they maybe go back to traditional employment or they wrap their businesses. Almost nobody leaves us because they don't like the service. A handful of the customers grow out from service.”
Martinson: Xolo Experiences 20% to 25% Annual Customer Churn
“So it's between 20, 25% a year, which is pretty much like normal churn in like one-man businesses overall on the market.”