Martinson: Xolo Experiences 20% to 25% Annual Customer Churn
Allan Martinson · 6k Freelancers Use Xolo To Run Their Business, $5.5m Revenue, Raising $20m Now · Jan 17, 2022 · at 17:44
Allan Martinson, CEO of European freelancer platform Xolo, breaks down annual churn metrics across their solopreneur customer base.
0:00 / 0:08exact quote · 8.7s
720p mp4 · rendered on demand · StarZero watermark
“So it's between 20, 25% a year, which is pretty much like normal churn in like one-man businesses overall on the market.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Allan Martinson
Martinson: Senior Estonian tech engineers earn roughly $70,000 to $80,000 annually
“I would say it's a four to 5000 euros per month, which translates into like 70 to 80,000 dollars.”
Martinson: Xolo generates approximately €400,000 in MRR
“We have about 400,000 euros in MRR right now.”
Martinson: Freelancer ARPU cannot scale endlessly through upselling
“Our ARPU has been pretty stable, and so it's not too much upsell, because our customers are really small businesses, or maybe even like part-time freelancers. You can't increase ARPU like endlessly with those guys, which means that then almost all of our marke…”
Martinson: A $100M valuation ballpark for Xolo's Series B is reasonable
“But yes, I believe you are speaking about the right ballpark. But again, I've seen sometimes it's dangerous to come up with numbers and sometimes you hit too low, sometimes you hit too high.”
Martinson: Xolo average subscription price is €70 to €80 per month
“The majority of our revenues coming from subscription payments. So it was, it is anything between 29 to a 199, depending on the package, depending on the country and the level of the service. So in average is about 70 euros, 80 euros, and like closer to a hund…”