Alex Schultz
CMO & VP of Analytics, Meta. On 1 show, 2 appearances. The Shows tab opens the full record on each.
Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta. He pioneered the integration of product and direct response marketing at the company.
1shows
2appearances
71statements
18resolved
13supported
1contradicted
72%fully supported
48said about them ↓ Everything Alex Schultz said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Alex Schultz: Hiring a dedicated growth team at 50 employees is silly
“So many companies try and hire a growth team at, like, 50 employees, and it's just silly.”
Alex Schultz: AI chatbot adoption fundamentally changes user search behavior
“When people are using those, their behavior in search changes dramatically.”
Alex Schultz: Building for fully agentic AI yields a huge market opportunity
“If you're skating to a puck of, like, AI agents with full agentic behavior, even controlling computers, making full purchase decisions for consumers, that's a huge tam. If you play for where we are today, tiny tam. And also, probably you'll get steamrolled.”
Alex Schultz: 70% of Meta engagement is un-followed AI recommendations
“So five years ago, we were 100% content shown to you based on people you follow, or accounts you follow. 100%. People don't understand, like, TikTok was tiny, it was the beginning of the pandemic, like, it was very early on, so let's say five and a half years …”
Alex Schultz: Microsoft leads major tech hyperscalers in quantum computing
“They're leading in quantum. We don't talk about quantum very much, but Microsoft is leading of the big players In quantum.”
Alex Schultz: Malign AI superintelligence is scarier than quantum computing
“There are ways for us to handle encryption being broken, not least quantum encryption. And so it's a much more solvable problem. Whereas If a malign AI superintelligence actually existed, that would be less solvable. So of the two, I'm more scared of AI.”
Alex Schultz: Maximizing at-bats beats avoiding failure in the tech industry
“We're in a field where the number of runs you get for hitting a home run in baseball isn't one. If you slug it out of the stadium, you can make a million runs, not just one run. And so, at bats really matter. At bats really matter, and you don't want base hits…”
Schultz: Resurrections and Churn Drove Meta's Scaling, Not New Registrations
“When we implemented it, we thought it was registrations minus a bit of churn. What we didn't realize was that the churn number and the resurrection number were massively bigger than the registration number. And so we hadn't realized how big a lever Reducing ch…”
Schultz: The First Version of Instagram Reels Hard Failed
“The first version of Reels failed. We tried to put it in the stories spot, like we tried to integrate it that way, it hard failed.”
Schultz: Every Employee I Have Fired Was Ultimately Relieved
“I've never actually had a conversation, for example, where I fired someone where that person hasn't been relieved”
Schultz: Facebook Branding Prevented VR Innovations From Building Corporate Value
“All the innovative stuff that was going inside the company was really being blocked from flowing to the company brand. Because when people saw the company brand, they were so dominated by the name that defines social media that if we're doing something really …”
Schultz: Meg Whitman Campaigned Against Gay Marriage in California
“Meg Whitman went and campaigned on banning gay marriage in California.”
Schultz: Facebook Stopped Growing in 2007, Prompting Growth Team Creation
“We stopped growing in 22,007, and that's why we created the growth team.”
Schultz: Meta Aims to Make Reels a Major Monetization Engine
“I think that we want to turn reels into a really major monetization engine, not just an engagement engine.”
Alex Schultz: A company North Star is a goal, not a metric
“Well, the most important thing is the North Star is not a metric. So the North Star is your goal. Your goal is like, what are you trying to achieve?”
Alex Schultz: Tech employees naturally build products for power users
“The general company, in my experience, every company, whether you talk Amazon, whether you talk Google, whether you talk Meta, whether you talk Airbnb, they, as employees, tend to be power users of the product, and they, by nature, optimize for people like the…”
Alex Schultz: Less than 1% of Meta employees work on growth
“So across our nearly a 100,000 employees, we have less than one percent of the employees in the growth team.”
Alex Schultz: Meta's AI sticker click targets increase ad CTR by 6%
“When advertisers take advantage of that, they get a six percent boost in click-through rate and a commensurate increase in conversion rate.”
Alex Schultz: Coca-Cola shifted ad buying from mostly offline to mostly online
“Coke have changed from being vast majority offline, just I think five years ago, just before the pandemic, in terms of their ad buying, to vast majority online now ad buying.”
Alex Schultz opposed Meta building audio rooms to compete with Clubhouse
“I didn't agree with us doing the audio rooms thing. At the same time we were sticking reels at the top of everything, we also stuck audio rooms at the top of everything. And audio rooms failed.”
Alex Schultz: Meta click-to-messaging ads generate over $10 billion annually
“So click to messaging is north of a ten billion dollar business.”
Alex Schultz: WhatsApp business verification revenue exceeds $1 billion annually
“And that's a north of a billion dollar business.”
Alex Schultz: Meta spends less on marketing than its tech peers
“Apart from Apple, whose marketing is paid for by the carriers, we have the lowest percentage of operating income that we spend on the stuff, the media that we disclose in the XK”
The other half of the tape: Alex Schultz's own voice is left out of every number here. Other people bring the name up 45 times in 20 episodes across the shows. 3 statements on the record name them. every mention, with the transcript →
Who brings them up most Harry Stebbings 33Chandra Narayanan 5Brian Hale 3Ryan Wiggins 1Mike Duboe 1Cliff Weitzman 1Brian Balfour 1
Statements about Alex Schultz, by other people (3)
Stebbings considers Meta's Alex Schultz to be the world's best CMO
“The best CMO in the world to me is Alex Schultz from Meta.”
Balfour: Facebook is the strongest and least vulnerable tech incumbent
“So I think this is a little topic du jour, but I think you got to go Facebook for a few reasons. One is that they still have the OG growth talent that, that they did from. 15 years ago Javier, Alex Schultz, right? Like those people are still There, right? Like…”
Every mention by year
tap a year for its mentions
20VC 45
2026 1 mention in 1 episode
2025 8 mentions in 3 episodes 3 per episode
- Deel CEO, Alex Bouaziz on Raising $300M+ at a $17BN Valuation · 20VC with Harry Stebbings
- 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
- Duolingo Co-Founder, Severin Hacker: How AI Impacts the Future of Work and Education · 20VC with Harry Stebbings
- every mention in 2025, scene by scene →
2024 20 mentions in 5 episodes 4 per episode
- Chandra Narayanan: Top 5 Lessons from Leading Analytics at Facebook | E1126 · 20VC with Harry Stebbings
- Sam Altman & Brad Lightcap: Which Companies Will Be Steamrolled by OpenAI? | E1140 · 20VC with Harry Stebbings
- Matt Clifford: The Bull & Bear Case for China's Ability to Challenge the US' AI Capabilities | E1172 · 20VC with Harry Stebbings
- David Luan: Why Nvidia Will Enter the Model Space & Models Will Enter the Chip Space | E1169 · 20VC with Harry Stebbings
- Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
- every mention in 2024, scene by scene →
2023 13 mentions in 10 episodes 1 per episode
- Jag Duggal: How We Scaled Nubank to 80M Users; Google's Brutal Hiring Practices | E995 · 20VC with Harry Stebbings
- Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
- Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
- Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings
- Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings
- Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
- Ryan Wiggins: Scaling WhatsApp from 0-100M; How to Build a Growth Team; Mercury Neobank | E1016 · 20VC with Harry Stebbings
- Snap's VP of Product Jack Brody: The Future of AR; Snap Glasses; Evan Spiegel's Product Mind | E1006 · 20VC with Harry Stebbings
- 2 more episodes that year, every mention in 2023 →
2022 3 mentions in 1 episode
One line per show, most statements first. The link opens Alex's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | CMO & VP of Analytics, Meta | 2 | 71 | 72% 13/18 | full record on 20VC → |