Alex Fala

Everything Alex Fala said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Insight

Fala: Over-indexing on analytics and NPS surveys makes SaaS companies boring

“The thing I would add to some of what Matt said is you have to be really careful that that bias towards being analytical doesn't make you boring. It still means you've got to try new things, right? So you get really analytical, and then the natural tendency is…”

Alex Fala Aug 21, 2017 ▶ 12:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

SAASTR Insight

Fala: Selling SaaS to retailers requires conducting product demos after hours

“Like, our customers are focused on running their retail business during the day, which means you have to do demos after hours. Like, those basic insights can have material impact on the business.”

Alex Fala Aug 21, 2017 ▶ 14:37 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

SAASTR Assertion Supported

Fala: Salespeople cost 50% more in the San Francisco market

“You have to pay 50% more for a salesperson in this market.”

Alex Fala Aug 21, 2017 ▶ 21:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

SAASTR Disclosure

Fala: Vend pivoted away from hospitality POS to focus on inventory-based retail

“So for us, that was saying, we're no longer going to be hospitality pause, we're going to focus completely on inventory based retail.”

Alex Fala Aug 21, 2017 ▶ 6:15 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

The other half of the tape: Alex Fala's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Alex Fala, by other people (1)

SAASTR Assertion Supported

Gohman: Vend supports roughly 20,000 stores with 200 employees

“Vend is a software focused on POS for the retail segment, so a very verticalized strategy focusing on helping businesses Build, ah, build and thrive there in their organizations, but also have more fulfilling lives. About 20,000 stores and about 200 employees …”

Keri Gohman Aug 21, 2017 ▶ 2:31 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

One line per show, most statements first. The link opens Alex's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	CFO, Tend Health	1	4	100% 1/1	full record on the Official SaaStr Podcast →