People, every show

Alan Li

Co-founder, Signs and Mirrors. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderhostanalystLinkedIn ↗signsandmirrors.com ↗

After beginning his career in finance at Goldman Sachs and Siris Capital, Alan Li co-founded Moxa, an acupressure app he later sold on Acquire.com. He subsequently co-founded FotoLab Studio and Signs and Mirrors, and hosts the Opening Soon podcast.

What they said6 Shows1

Everything Alan Li said on any show that made the record, most notable first. Each card names its show and opens the statement there.

ACQUISITION STORIES Opinion

Alan Li: Asian Markets Were Better Suited For Moxa Than the US

“We realized the Asia market was actually a little bit more primed and better suited for a product like ours.”

Alan Li Sep 12, 2023 ▶ 11:40 Startup Acquisition Stories with Alan Li Co-founder of Moxa

ACQUISITION STORIES Disclosure

Alan Li: Moxa struggled to achieve positive LTV-to-CAC with paid ads

“What we realized was it was really tough to have a positive LTV to CAC on peer paid advertising.”

Alan Li Sep 12, 2023 ▶ 10:21 Startup Acquisition Stories with Alan Li Co-founder of Moxa

ACQUISITION STORIES Disclosure

Li: Moxa chose an all-cash Acquire.com offer over stock and earnouts

“We decided to go with the buyer on acquired because they were able to make an all cash offer. The other buyer wanted to do sort of a mix of stock and earn outs which just made it a little bit more messy.”

Alan Li Sep 12, 2023 ▶ 15:20 Startup Acquisition Stories with Alan Li Co-founder of Moxa

ACQUISITION STORIES Insight

Alan Li: Acquisition Due Diligence Can Be Reflective and Therapeutic for Founders

“I actually enjoyed sort of the diligence process, which might seem a little masochistic to other people, but it just goes to show how much work we had done over the last few years and sort of the knowledge and the know how and sort of explaining and sharing th…”

Alan Li Sep 12, 2023 ▶ 17:04 Startup Acquisition Stories with Alan Li Co-founder of Moxa

ACQUISITION STORIES Assertion Not checkable as stated

Alan Li: Moxa Acquired Initial Users Through Organic Educational TikTok Videos

“Yeah the first ones mostly were through organic social so I had never used TikTok. My partners had never used it either until we started Moxa, but, We had heard that, you know, TikTok was a great way to showcase and also educate people on interesting topics. I…”

Alan Li Sep 12, 2023 ▶ 8:36 Startup Acquisition Stories with Alan Li Co-founder of Moxa

ACQUISITION STORIES Disclosure

Li: Moxa received 30 to 40 NDAs on Acquire.com

“So I don't remember exactly how many NDAs we got, but at least a few dozen, I'd say probably in the thirty-ish, 30 to forty-ish range and, you know, had conversations with about maybe 20% of them afterwards”

Alan Li Sep 12, 2023 ▶ 14:34 Startup Acquisition Stories with Alan Li Co-founder of Moxa

One line per show, most statements first. The link opens Alan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
ACQUISITION STORIESLEDGER	Co-founder, Signs and Mirrors	1	6	—	full record on Startup Acquisition Stories →