Aiden Akar
Co-founder & Former CEO, Influenster. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinfluenster.com ↗
Aydin Acar co-founded the product discovery and consumer review platform Influenster in 2010 alongside Elizabeth Scherle and served as its CEO. He scaled the platform using gamified product sampling boxes before it was acquired by Bazaarvoice in August 2019.
1shows
1appearances
12statements
0resolved
0supported
0contradicted
Everything Aiden Akar said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Akar: Influenster has negative CAC because monetized product boxes drive signups
“Customer acquisition for members, our marketing budget for that is almost negative, because we are making money by sending these boxes, which in turn brings us a lot of new members. So what our, what we make money from is actually making our Platform much bigg…”
Akar: Influenster holds 21M reviews, second only to Amazon
“The largest product reviews outside of Amazon. So we have around twenty one million product reviews on our site.”
Akar: Influenster tracking to $15M-$16M in fiscal revenue
“Currently we are at twelve million dollars in bookings and around 10, eleven million dollars in revenue, so we're tracking to around 17, eighteen million dollars in bookings to around 15, sixteen million dollar revenue.”
Akar: Influenster has 4 million micro-influencer users
“We have around four million users at the moment.”
Akar: Influenster shipped 2M products across 200 campaigns in 12 months
“We have around 200 campaigns you know, over 150 logos. We sent over two million products in the past 12 months.”
Akar: Influenster's typical contract size is $80K to $150K
“No, I would say a typical contract size is anywhere between 80 to 150,000 dollars.”
Akar: Influenster spends $500K annually on marketing, entirely on B2B
“Our marketing budget annually is at the moment around half a million dollars. This is mostly B to B. We spend almost nothing for B to C again, because we acquire new members based on. I mean, people talk about, you know, products.”
Akar: Fewer than 10% of Influenster clients churn after first campaign
“If they're not retaining them for the longterm, like, you know, if they, if a client is not coming back after one campaign, we decide, we deem that as like a failure. But again, that, that happens less than 10% of the time.”
Akar: Influenster sees 10% MoM traffic growth post-Google partnership
“You know, we grow around 10% month over month, our traffic since our partnership with Google, and I just want to make sure that that is solid growth that's happening at all times, so I'm always on it.”
Akar: Influenster bootstrapped for four years before Series A
“We bootstrapped initially first for four years. It was friends and family around all of our savings, all of that.”
One line per show, most statements first. The link opens Aiden's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-founder & Former CEO, Influenster | 1 | 12 | — | full record on Top Founders → |