Assertion certainty 3/5 debate potential 1/5

Akar: Influenster has 4 million micro-influencer users

Aiden Akar · 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues · Mar 31, 2018 · at 2:55

Aydin Acar, co-founder and CEO of Influenster, discusses user numbers and audience composition.

0:00 / 0:02exact quote · 2.4s
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“We have around four million users at the moment.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Aiden Akar

Insight
Akar: Influenster has negative CAC because monetized product boxes drive signups
“Customer acquisition for members, our marketing budget for that is almost negative, because we are making money by sending these boxes, which in turn brings us a lot of new members. So what our, what we make money from is actually making our Platform much bigg…”
Aiden Akar Mar 31, 2018 ▶ 15:55 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
Assertion Not checkable as stated
Akar: Influenster holds 21M reviews, second only to Amazon
“The largest product reviews outside of Amazon. So we have around twenty one million product reviews on our site.”
Aiden Akar Mar 31, 2018 ▶ 4:57 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
Prediction Not checkable as stated
Akar: Influenster tracking to $15M-$16M in fiscal revenue
“Currently we are at twelve million dollars in bookings and around 10, eleven million dollars in revenue, so we're tracking to around 17, eighteen million dollars in bookings to around 15, sixteen million dollar revenue.”
Aiden Akar Mar 31, 2018 ▶ 7:13 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
Assertion Not checkable as stated
Akar: Influenster shipped 2M products across 200 campaigns in 12 months
“We have around 200 campaigns you know, over 150 logos. We sent over two million products in the past 12 months.”
Aiden Akar Mar 31, 2018 ▶ 4:19 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
Disclosure
Akar: Influenster's typical contract size is $80K to $150K
“No, I would say a typical contract size is anywhere between 80 to 150,000 dollars.”
Aiden Akar Mar 31, 2018 ▶ 6:15 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
Disclosure
Akar: Ebates invested $8M into Influenster for Series A
“They put eight million dollars.”
Aiden Akar Mar 31, 2018 ▶ 8:31 980 How This Company Uses Free Goodie Boxes and Reviews to Hit $12m in Revenues
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